SOURCE: Author Peter Demarest; Axiogenics

Author Peter Demarest; Axiogenics

June 28, 2011 16:52 ET

Life Coach Peter Demarest Explains How to Instantly Reduce Your Number of Mistakes

PHILADELPHIA, PA--(Marketwire - Jun 28, 2011) - None of us are immune to mistakes, and the one universal truth of making mistakes is that we all hate that moment when we realize that we just screwed up, according to author Peter Demarest.

"When it hits us that we've made a mistake, we always have that instant of 'Wow, that was stupid, what was I thinking?' before we move on and try to solve the problem we've inadvertently caused," said life coach Peter Demarest ( "I refer to the elimination of that space of time between when we screw up and the time we realize we've screwed up as 'practical enlightenment.'"

But Demarest believes that we can go further than just preventing mistakes. He believes that through the science-based techniques he's discovered, people can dramatically improve how they think, make choices, act, and react without having to fix their so-called weaknesses. He derived these ideas from a science called neuro-axiology, which is a combination of brain science and value science. "Axiology," Demarest says, "is the name of a science about how our value perceptions influence our thoughts, choices, actions, and reactions. It's also about how value actually gets created in our lives."

The co-founder of an executive life coaching institute called Axiogenics, and co-author of the book "Answering the Central Question," Demarest invites people to start thinking better by asking themselves what he calls The Central Question of life, love, and leadership.

According to Demarest, The Central Question helps us gain more confidence, satisfaction, joy and fulfillment. We get better in our work and in our relationships. We argue less and empower others more.

"Using this one idea has made a bigger difference in people's lives and organizations than anything I've ever seen," Demarest says. "We all want to make a good living and live the 'good life,' but there is so much more to life than money, power and status which are fleeting and easily taken away. When you focus on the question of what creates greater net value, you'll develop more of that 'practical enlightenment.' You'll have a greater sense of meaning, purpose, and fulfillment."

About Peter Demarest

Peter Demarest is the co-author of the book, "Answering the Central Question." He is also is a co-founder and President of Axiogenics. He is considered the world's leading pioneer in the field of applied neuro-axiology.

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