Children starting college Expecting a baby Getting married ------------------------- ---------------- --------------- Vacation Furniture Furniture Computer Vacation Vacation Furniture Computer Computer Home Improvement Car/Truck TV Car/Truck TV Home Appliances Getting divorced/separated Retiring -------------------------- ---------------- Vacation Vacation Furniture Computer Computer Furniture TV Home Improvement Digital Camera Home Appliances"Life events are transitions which lead to reconfiguring one's environment. Transitions heighten the level of media consumption and disposition to buy for the purpose of stabilizing the change. Now we can look at the life changes and media synergies which influence their disposition to buy within specific categories during their most receptive time," said Joe Pilotta, VP of Research for BIGresearch. The survey also found that media influence on product purchasing is extremely high for those consumers across all major product areas. When it comes to which media influence consumers anticipating a life event, it all depends on the event, with the exception of good old word of mouth. Top 5 Media Influences for Consumers Getting Married or Children Starting College (By Product Categories):
Getting Married --------------- Electronics Home Improvements Car / Truck Purchase -------------------- ----------------- -------------------- Word of Mouth Word of Mouth Word of Mouth Internet Advertising TV/Broadcast TV/Broadcast Read Article Newspaper Newspaper TV/Broadcast Read Article Magazines Magazines Magazines Internet Advertising Children Starting College ------------------------- Electronics Home Improvements Car / Truck Purchase -------------------- ----------------- -------------------- Word of Mouth Word of Mouth Word of Mouth TV/Broadcast TV/Broadcast TV/Broadcast Read Article Newspaper Inserts Newspaper Internet Advertising Magazines Read Article Newspaper Inserts Cable CableAdditional information on SIMM and other BIGresearch samples may be accessed by going to: http://www.bigresearch.com and clicking on Complimentary Top Line Findings. To comment on this release visit the BIGresearch blog: http://whencustomerstalk.blogspot.com About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. The syndicated Simultaneous Media Usage Survey (SIMM) monitors more than 15,000 consumers twice each year to identify opportunities in a fragmented and changing marketplace including the media. The syndicated Consumer Intentions and Actions Survey (CIA) monitors the pulse of more than 7,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
Contact Information: Contact: Phil Rist BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146 Email Contact