Life Fitness Debuts Personal Training System at IHRSA


SCHILLER PARK, IL--(Marketwire - Mar 8, 2012) - Life Fitness, a global leader in fitness equipment manufacturing, will debut a system for personal trainers on March 15th at IHRSA, the world's largest fitness trade show. The new Synrgy360™ combines several popular total-body, dynamic exercises into a system that helps personal trainers more effectively train individuals and groups, giving users fun, unlimited ways to exercise.

"Synrgy360 capitalizes on major worldwide fitness trends synergized in one solution with unlimited variety," said Dan Wille, vice president of global marketing and product development for Life Fitness. "This system helps create a personal training focal point to facilitate individual personal training and small group training. It includes accessories, flooring and educational materials together in one complete solution."

Synrgy360 can facilitate eight of the top 20 trends highlighted in the 2012 annual American College of Sports Medicine survey of fitness trends, including functional fitness, strength training, exercise and weight loss, personal training, core training, group personal training, boot camp and sport-specific training.

Synrgy360 supports exercisers of all fitness levels in accomplishing a wide variety of training goals, including metabolic weight loss and improved balance, coordination, speed, agility, flexibility, power and strength. To achieve these goals, the system combines several popular training applications, including functional training, boxing, suspension training, core training, reaction training, sports-specific training and strength training.

The modular design of Synrgy360 makes it possible for customers to choose a configuration that meets varying training philosophies. Gyms can choose four customizable exercise spaces on the Synrgy360x, like a boxing space, rebounder space, cable motion space, versa space, and versa cable space. It also features a monkeybar zone and two TRX Training Zones. The Synrgy360s has three customizable spaces with optional TRX Training Zone suspension bars. Depending on the configuration selected, Synrgy360x covers a minimal live training area from 720 to 802 sq. feet and accommodates up to 16 people at one time. The Synrgy360s also ranges in size but can occupy a live training area from 330 to 344 sq. feet -- the ideal size for an old racquetball or squash court -- and includes 3 exercise spaces.

Both Synrgy360x and Synrgy360s products were created in collaboration with the Life Fitness Academy and come with three recommended configurations, accessories, flooring, and educational materials designed to optimize training on the product. All product configurations include built-in accessory storage to keep facilities organized and maximize space. Each exercise space is designed with the appropriate storage for the space's required accessories. This allows trainers and users to focus on the workout rather than trying to find the right accessory.

IHRSA attendees can try out the new system by participating in a 30-minute express group fitness class during the show. Life Fitness trainers will host classes on Friday, March 16 at 6:45 a.m. 7:15 a.m., 11:30 a.m. and 3:45 p.m. To register for a Synrgy360 class, visit www.LifeFitness.com/IHRSA. Space is limited.

Booth attendees can also take on a Synrgy360 Challenge, which takes place on March 16th during early morning workouts and from 11:00 - 3:00 p.m. One male and one female winner will be awarded prizes.

The Synrgy360 will be on display at IHRSA, March 15 and 16, 2012 at the Life Fitness Booth #2001. For more information about Synrgy360 and events at IHRSA, visit www.lifefitness.com/IHRSA.

[Editor's note: To obtain an image to accompany this story, contact Lauren Kamm at lauren.kamm@lifefitness.com]

About Life Fitness
Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

Life Fitness and Synrgy360 are trademarks and/or registered trademarks of Brunswick Corporation.

Contact Information:

Editorial Contact:
Lauren Kamm
Life Fitness
847/288.5978
lauren.kamm@lifefitness.com

Synrgy360 can facilitate eight of the top 20 trends highlighted in the 2012 annual American College of Sports Medicine survey of fitness trends, including functional fitness, strength training, exercise and weight loss, personal training, core training, group personal training, boot camp and sport-specific training.