SOURCE: Life for a Child (USA) Inc.

Life for a Child (USA) Inc.

October 10, 2016 09:00 ET

Life for a Child (USA) Inc. Encourages America to "Be a Kid for a Kid"

Campaign Seeks to Raise Awareness for Young People With Type 1 Diabetes in Less Resourced Countries

TALLAHASSEE, FL--(Marketwired - October 10, 2016) - Today, Life for a Child (USA) Inc. (LFAC), a 501c(3) organization dedicated to saving the lives of children and youth with type 1 diabetes in developing countries, has launched its first campaign in the U.S. to raise awareness for the children in less resourced countries who still need the lifesaving medicine and care to treat their type 1 diabetes. The social media based campaign, Be a Kid for a Kid, encourages people to capture photos and videos of themselves doing their favorite childhood activities, share them online via Facebook, Instagram or Twitter, and challenge others to participate and donate to the charity.

Participants are challenged to take a moment to go back to the object, activity, or sport that signifies what "being a kid" means for them, and remember that many children are not able to truly enjoy the freedom and joys of "childhood." Children in less resourced countries living with type 1 diabetes are often unable to properly treat the disease, and worry for their lives on a daily basis. The campaign encourages participants to take a photo or video of themselves with whatever it is that brings them back to their youth, share it on social media with the #BeAKidForAKid hashtag, and challenge others to participate in the campaign. More information about the campaign can be found at https://lifeforachildusa.org/be-a-kid-for-a-kid/.

"There are approximately 115,000 children in developing countries with type 1 diabetes who are still not receiving the medicine and care they need. They need more than insulin -- they also need blood glucose tests and educational materials to help them learn how to manage their disease," said Larry Deeb, president of Life for a Child (USA) Inc. "Our goal for the Be a Kid for a Kid campaign is to encourage online communities throughout the U.S. to raise awareness for the youth who still need these supplies, and help us provide the resources needed to properly treat type 1 diabetes."

Together with the International Diabetes Federation, LFAC recently expanded to the U.S. in order to generate support from U.S. organizations and the public, in the form of monetary donations, insulin, and other supplies needed, including:

  • Blood glucose meter and strips
  • Syringes
  • HbA1c testing
  • Diabetes education and materials
  • Health professional training
  • Transportation cost for more remote families
  • Supply storage -- e.g. refrigerators to store insulin

LFAC supports recognized diabetes centers in low income countries, caring for young people under the age of 26 living with diabetes. The centers are strengthened through the provision of supplies and technical support in order to improve care. Currently, 18,000 children with diabetes throughout 43 countries are being supported by LFAC. The organization also conducts international advocacy and clinical research, and where possible, helps both young adults and recipient countries achieve sustainability.

Donations to the program are carefully directed to key areas of diabetes care and management so that established pediatric diabetes centers and associations can provide the best possible care, given local circumstances, to all children and youth with diabetes in low-income countries. Donating just $1 a day to the LFAC program can provide a child with regular insulin, quality blood glucose monitoring equipment, and essential clinical care for one year, as well as up-to-date diabetes education materials and specialized diabetes training for medical staff.

To learn more about this program or how to get involved, please visit www.idf.org/lifeforachild and www.lifeforachildusa.org.

About IDF Life for a Child (USA) Inc.

The International Diabetes Federation Life for a Child Program was established in 2000 to support the provision of the best possible health care, given local circumstances, to all children and youth (under 26 years of age) with diabetes in less-resourced countries, through the strengthening of existing diabetes services and through international advocacy and clinical research.

IDF Life for a Child (USA) Inc. is a Florida non-profit corporation (Registration No. CH48583), and is a tax-exempt charity under IRS rules as a 501c(3) organization, EIN 47-4901579. IDF Life for a Child (USA) Inc. works closely with the Life for a Child teams in Sydney, Australia and Brussels, Belgium. Learn more at www.lifeforachildusa.org.

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