Money Canada Limited

Money Canada Limited


August 12, 2013 14:12 ET

Life Insurance Agents Advisors Brokers and Managing General Agency Help and Assistance

LifeAssist Software Start-up Lures Jim Ruta to Join the Firm

TORONTO, ONTARIO--(Marketwired - Aug. 12, 2013) -

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Start-up life insurance service and sales software firm, LifeAssist™ of Boston, has lured internationally recognized speaker, author and coach, Jim Ruta to join the firm as a managing partner and shareholder. Ruta will lead the company's international sales, marketing and coaching activities effective immediately.

Jim Ruta brings more than 35 years of successful sales, marketing, leadership and coaching experience in the life insurance and financial services business to LifeAssist™. He will also continue as a columnist, commentator, author and speaker for the life insurance industry. Jim will be based in the Toronto area.

"Jim has been on our advisory board for a couple years and has already made a serious contribution to the growth of LifeAssist™," says founder and managing partner, Cameron Jacox. "We knew it was time to get Jim working with us full time so we can help more advisors more quickly. We're honored to have Jim on our team."

LifeAssist™ is the innovative new "Client Policy Management" (CPM) system for Life insurance agents that:

  • Provides instant policy analysis in the field
  • Adds real client value and advisor confidence with access to hard-to-find policy information
  • Makes compliance simpler and less costly with regular service
  • Attracts recommendations with premium client service
  • Retains more business with regular contact and specific advice
  • Keeps clients informed with up-to-date policy information
  • Builds their "brand" with quality customizable reports
  • Makes succession more effective by mining the block carefully
  • And even helps develop new agents using intelligent policy service as an approach

"I've had other opportunities but nothing compared to LifeAssist™ for matching my passion for the life insurance industry," says Ruta. "Life insurance is a noble profession and its practitioners deserve innovative tools to re-energize it. LifeAssist™ automates important, difficult work. The addition of my coaching will maximize our subscriber value. I am very excited about the future of the industry and LifeAssist™."

With offices on the campus of Massachusetts Institute of Technology (MIT), LifeAssist™ helps hundreds of agents in Canada and the United States provide better client service. LifeAssist's automatic policy analysis, professional presentations and now implementation coaching changes the game for serious life insurance professionals. LifeAssist™ makes business better for life agents worldwide.

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