SOURCE: Life Insurance Settlement Association

Life Insurance Settlement Association

October 16, 2013 13:18 ET

Life Insurance Settlement Association (LISA) Fall Conference: Valuable and Informative

ORLANDO, FL--(Marketwired - Oct 16, 2013) - The Life Insurance Settlement Association (LISA) held its 19th Annual Fall and Compliance Conference in Orlando last week. The conference was the largest industry event of the season and brought together the spectrum of market leaders, as well as a welcome number of new attendees from around the world. 

"LISA's conference delivered focused and timely content on the issues of the day and a terrific opportunity for life settlement market participants to interact with one another in formal and informal settings," said Alan Buerger, Co-founder of Coventry First, and Chairman of LISA.

Attendees at the conference received a top-flight education, as all participated in the discussion of a Harvard Business School case study on life settlements. The case, which was authored by Harvard Professor Lauren Cohen and taught by LISA's President Darwin Bayston, allowed participants to both examine and offer their views on the direction of the market and how they would execute a successful business strategy in the life settlement market. 

The Fall Conference focused on delivering value to life insurance consumers and, by doing so, achieving the goal of increasing the volume and size of the life settlement market. "The life settlement market can do well by doing good," said John Welcom, Founder and President of Welcome Funds and a newly appointed LISA board member, who spoke at an "Ask the Experts" panel. Jim Gilmartin, a foremost expert and author on marketing and sales to older consumers, delivered a keynote address entitled "Everything You Think You Know About Marketing to Baby Boomers and Seniors May Be Wrong." Long-time LISA member Scott Page of The Lifeline Program, and creator of the ingenious viral video, I'm Still Hot, featuring America's most trusted celebrity, Betty White, focused his presentation on ways to promote consumer awareness and industry growth.

Another key focus of the conference were new laws and pending legislation which encourage seniors in need of resources to pay for long-term care to sell their policies via a life settlement. "New long-term care life settlement laws provide valuable resources for seniors -- and government -- to pay for long-term care services, as opposed to having to access Medicaid to pay for such care," said Michael Freedman, Senior Vice President of Coventry, on a panel with Phil Johnston of Johnston Associates entitled "Long Term Care and Life Settlements Together: Inside the Numbers." Guest panelists from the American Council of Life Insurers discussed "Hot Topics" facing insurers, and shared several initiatives in which the insurer and life settlement industry associations were cooperating together.

Doug Head, former Executive Director of LISA, was presented with a Lifetime Achievement Award for his many achievements and years of dedicated service to the Association and the industry.

More than 90 people attended LISA's Compliance Conference as well. Attendees heard presentations on current litigation trends, transactional issues and tax strategies for life settlements. Massachusetts Commissioner Joe Murphy and Belinda Miller, General Counsel of the Florida Office of Insurance Regulation, offered their perspectives on the regulation of life settlements as well as other important insurance issues facing both regulators.

"We were so pleased with the attendance and the content of our conference," said Bayston, adding, "our market is rebounding and it was evident in the number of new participants who attended -- including lead generators and new investors -- as well as a return of many of our old friends."

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