SOURCE: Lifemax, Inc.

Lifemax, Inc.

November 17, 2010 10:00 ET

Lifemax Appoints Ryan Reinke as Chief Financial Officer

ORLANDO, FL--(Marketwire - November 17, 2010) -  Lifemax®, a network marketing company known for Mila®, the world's healthiest whole raw food, has announced the appointment of Mr. Ryan Reinke as Lifemax Chief Financial Officer. In his new role, Mr. Reinke will provide a new level of financial oversight and planning to the activities of Lifemax and help ensure the company is financially ready for future expansion. He will work to improve existing accounting processes and prepare the company for increased expansion into international markets.

Though a recent addition to the team, Mr. Reinke is by no means a new face to Lifemax Founders Jim and Sherri Wear; they brought him on as Chief Financial Officer of their Central Florida-based real estate development company in late 2005 and worked closely with him until 2007 when they began laying the foundation for what would become Lifemax. "We have wanted to bring Ryan on-board for quite some time," said Lifemax Co-founder Jim Wear, "and not just because he's brilliant or even because he is clearly the right fit, but because he is extremely trustworthy, which is one of the hardest things in the world to find. Knowing our Company's money -- and that of our distributors -- is in Ryan's safe and capable hands helps us to sleep soundly at night."

Mr. Reinke was formally introduced to the family of Lifemax Independent Distributors at their annual conference, ELEVATE twenty10, in mid-October. Additional details about the event can be found on the ELEVATE website.

About Ryan Reinke
Mr. Reinke comes to Lifemax with an extensive background in public accounting and a wide range of financial and operational experience in both the healthcare and real estate development industries. Prior to opening his own CPA practice, Mr. Reinke worked for two of the Big 4 international accounting firms, Ernst & Young LLP and Deloitte & Touche LLP. After selling his CPA practice in 2002, Mr. Reinke moved to Orlando, FL and joined Florida Hospital, the largest Medicare provider in the nation, as a Director of Finance. In 2005, Mr. Reinke became Chief Financial Officer of a real estate development company based in Orlando, FL where he worked with Lifemax Founders, Jim and Sherri Wear, a relationship which ultimately led him to Lifemax. Since 2009, Mr. Reinke has been acting as a consultant for various real estate development companies and healthcare organizations throughout Florida. Mr. Reinke holds a Bachelors of Science degree in Accounting from Union College in Lincoln, NE and a Masters of Business Administration from Webster University. Mr. Reinke is a former recipient of the Gold Certificate Award from the Nebraska Society of CPAs.

About Lifemax, Inc.
Lifemax is a network marketing company known for Mila, its proprietary mixture of Salvia hispanica L. seed (commonly known as chia). Mila has been carefully selected to optimize bioavailability and maximize nutritional value with its blend of omega-3 fatty acids, antioxidants, fiber and phytonutrients. The chief mission of Lifemax, Inc. is to "Change the Health and Wealth of the World" by sharing the healthiest whole raw food and empowering our network of independent distributors to create financial freedom. Lifemax is a member of the Direct Selling Association. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. To learn more about Lifemax, visit:

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