SOURCE: LifePics

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October 07, 2010 17:17 ET

LifePics Releases Plug-in for Adobe Lightroom, Allowing Users to Order Prints Locally

BOULDER, CO--(Marketwire - October 7, 2010) -  LifePics today announced the release of its Adobe Lightroom plug-in, which enables Lightroom users to order prints of their Lightroom photos through local photofinishers in the LifePics Retail Network. The plug-in was developed by a third party through the LifePics OPEN program, a public API program that allows developers to create mobile and software photo apps that send orders to retail photofinishers who use LifePics' online photo services. The OPEN program implements a revenue share model: retailers make money from the orders generated by the third party apps, and developers earn money for every user, image, or order their app produces.

"The Lightroom plug-in LifePics just released is exciting for us because our customer base includes many people who use Lightroom but never had a way to easily print their Lightroom photos through our lab," said Jason Mills, Lab Manager at ASAP Photo. "This is a great example of how the LifePics OPEN program creates new ordering streams for our business. We now have a new way of receiving orders of thousands of images that otherwise would just sit in Lightroom on people's computers. Converting the digital image into a printed product is essential for our business, and LifePics is giving consumers many fun and easy options to do just that through its OPEN program."

Lightroom users who install the plug-in can order through their existing LifePics account, or create a new account within the plug-in and order to the retailer that is most convenient. Users can opt to pay online or in-store, depending on what the retailer allows. All of the chosen retailers' prices and products automatically load during the checkout process. The plug-in works on both Macs and PCs.

"Our new Lightroom plug-in is great for LifePics retailers, because Lightroom users tend to be professional photographers and photo enthusiasts who use Lightroom to perform post-production work on their images and want to order quality prints. The easier we make it for professionals and enthusiasts -- a key component of our overall user base -- to order, the more orders flow to our retailers," said Vahe Christianian, Vice President of Sales and Business Development at LifePics. "We are excited to announce several more apps and integrations as we continue to enable consumers to order prints through the LifePics Network from anywhere digital photos are stored and shared."

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