LifeQuest Transitions Utilizes an xMatters Relevance Engine to Drive Growth and Program Awareness

Targeted Communication Enables Adventure-Based Training and Rehabilitation Programs for Wounded Soldiers


PLEASANTON, CA--(Marketwire - October 5, 2010) - xMatters, inc., the relevance engine company, today announced that LifeQuest Transitions is using an xMatters relevance engine to communicate and track attendees confirmed for upcoming events. LifeQuest Transitions is an organization that facilitates adventure-based training and activities for wounded, ill or injured soldiers. Curriculum-based programs are executed through physical training and the instruction of orienteering, trekking, and various other activities to those soldiers in, or approaching a transition out of the military.

LifeQuest Transitions works with the Warriors in Transition Battalion to engage wounded soldiers in daily physical training and bi-monthly adventure trips. This unique population has many demands placed on them between appointments, jobs and schooling. LifeQuest needed a way to drive awareness of the organization and continuously engage and communicate to those who were interested when the activities were taking place.

"Flyers around the base weren't getting the attention of the soldiers in transition," said Cindy Brandt, Communications Director, LifeQuest Transitions. "With the help of the xMatters (growth) engine, we're able to communicate on a regular basis and deliver messages directly to them in multiple formats, which was one of the highlights. It's been a great solution to organize the events and drive awareness of our organization." 

The xMatters (growth) engine gives LifeQuest the opportunity to communicate to soldiers prior to an event giving them an opportunity to register and plan according to their schedule. The advance communication also helps LifeQuest with planning and preparations in scheduling of staff, equipment needs, etc. With the relevance engine, LifeQuest sends out SMS messages, emails and phone calls to soldiers letting them know about upcoming events and giving them the ability to easily RSVP through two-way communication capabilities. 

LifeQuest Transitions is currently utilizing the xMatters (growth) engine at Fort Carson in Colorado Springs, CO, and plans to expand the use to other bases around the country working with the Army Warrior Transition Battalions. 

About xMatters
xMatters builds relevance engines that connect people with what they need to know at exactly the right moment -- so they can take immediate action. Our relevance engines work with existing enterprise applications, technologies, and processes to help businesses run faster and smarter. More than 800 global firms use xMatters to make their products and services more valuable, both internally and to their customers and shareholders. Founded in 2000 as AlarmPoint Systems, xMatters is headquartered in Pleasanton, CA with European operations based in Woking, U.K. and Asia Pacific operations based in Sydney, Australia. More information is available at www.xMatters.com or 1-800-861-3916 or +44 (0) 1483 722 001 UK.

About LifeQuest Transitions
Wounded soldiers in the United States military suffering from posttraumatic stress disorder, often with accompanying physical injuries, have been recognized as needing additional transitional rehabilitative services. The Army Warrior Transition Battalions (WTB) were created to address this specific need. LQTs program is designed as a complement to the Army's transitional programs, which works with these men and women to help ensure a successful life-transition from wounded soldier back to active duty or productive veteran serving in the civilian community. For more information visit: http://www.myLQ.org

Contact Information:

Media Contact:
Catherine Koo
LEWIS PR for xMatters
415-992-4400