The Lifesaving Society

The Lifesaving Society

March 16, 2011 14:21 ET

Lifesaving Society: An Initiative That Will Save Lives

MONTRÉAL, QUÉBEC--(Marketwire - March 16, 2011) - As a national registered charity organization dedicated to the drowning prevention since more than 100 years and being recognized as a lifeguarding leader by the World Health Organization, the Lifesaving Society greeted with enthusiasm the announcement by the Government of Canada of a 5 million investment for the trauma prevention for children during sport and recreation activities.

Each year, more than 500 Canadians are drowning. Nationally, drowning is the second leading cause of death by unintentional trauma for children under 10 years old.

« Most of the children like bathing and they often wrongly believe that they know how to swim. The Swim to survive® public education program demystifies this phenomenon. The investment announced today could greatly help us to display this standard in all the regions of Canada, » explains mister Yvan Chalifour, National Executive Director of Lifesaving Society.

Through its provincial branches, the lifeguards and the invaluable work of volunteer members, the Lifesaving Society is involved in the prevention of water related trauma in different environments. This is why over 700 000 young Canadians are participating each year in the educative activities of our organization and this is how the National Drowning Prevention Week is achieved: by the community, for the community.

« As we believe that there is still a lot a prevention to be done, we are pleased to offer our collaboration to the Honourable Gary Lunn, Minister of State (Sport), and to the Honourable Loena Aglukkaq, Health Minister, in the objective to permit to all young Canadians to adopt the Water Smart® behaviour. By the means of our actual programs or by new initiatives, the Lifesaving Society will put forward its expertise in lifeguarding trainings and drowning prevention, » says Yvan Chalifour.

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