SOURCE: Lifesong for Orphans

February 03, 2012 11:01 ET

Lifesong for Orphans Adoption Awareness Project Video to Be Played on Lucas Oil Stadium Billboard on Super Bowl Sunday

Super Bowl Winning Coach Tony Dungy Urges Americans to Join the Team to Fight the Existing Orphan Crisis

GRIDLEY, IL--(Marketwire - Feb 3, 2012) - On Sunday February 5th, thousands of football fans entering Lucas Oil Stadium for the Big Game will be greeted by Super Bowl Winning Coach Tony Dungy and his wife, Lauren, in a Public Service Announcement (PSA) ad. The Dungy's 30-second spot, which frames the orphan crisis in our country today, will be featured on the exterior 12-foot electronic billboard all day in Indianapolis.

According to a national survey, 78% of Americans think the country should be doing more to encourage adoption. (Source: Harris Interactive National Adoption Attitudes Survey). The Dungy family hopes to influence more couples to consider adoption through their involvement with The Adoption Journey Project (, backed in part by Lifesong for Orphans.

"We're excited to be a partner in this project aiming to raise public awareness of the orphan crisis in front of the thousands of people assembling this Sunday," said Andy Lehman, Vice-President for Lifesong for Orphans.

The site was built for couples and families early in the consideration process about adoption. Content such as FAQ's by peer couples that have already gone through adoption, webcasts, stories featuring families and leaders involved with adoption initiatives, and biblical references related to adoption are being published on an on-going basis on the website.

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About Lifesong for Orphans
Lifesong for Orphans ( is an orphan care ministry whose mission is to "bring joy and purpose to orphans." Lifesong creates in-country solutions for about 3,000 orphans to become strong leaders and break the cycle of orphan life in: Ukraine, India, Zambia, Liberia, and Ethiopia & Honduras. Solutions come through: Christian schools, in-country adoption/foster care, transition homes, job-skill training, Christian mentors, creating sustainable business, etc. Lifesong also provides innovative tools to remove the financial barrier to adoption. Adoption Matching Grants leverage funds and serve as a catalyst in raising money to cover adoption expenses. Interest-Free Loans maximize stewardship by helping overcome the initial 'cash-flow crunch' that many couples face, and can help new adoptive families as loan repayments are made (creating a self-sustaining fund). Lifesong has helped bring over 2,300 children into adoptive families through Grants and Loans.

About The Adoption Journey Project
The Project is a collective of organizations who want to break down the barriers to adoption -- Bethany Christian Services, Lifesong for Orphans, and Lifeline Children's Services. The goal is to foster honest conversations about the adoption process, offer comprehensive yet easily accessible information about domestic and international adoption, and connect those who have already adopted with those who are thinking about it.

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