SOURCE: Business Review Australia

Business Review Australia

February 24, 2012 14:47 ET

Lifetime Distributors, AKA "The Book People," Bring Reading to the Workplace in February's Issue of Business Review Australia

SAN DIEGO, CA--(Marketwire - Feb 24, 2012) - In a Sydney garage back in 1990, two entrepreneurs named Mark Bonello and Terry Kinsella founded a book selling business, known as Lifetime Distributors "The Book People" (Lifetime). What started as a small operation aimed at equipping office tearooms with reading material and gift ideas nearly 22 years ago has grown into the largest -- and only franchised -- display marketing business in the world.

"I never started the company with the goal of getting rich. My goal was doing something I believed in and making a company that will last," says Bonello.

In 1996, the entrepreneurial pair was approached by their distributors with the idea to franchise. "Our distributors felt they had built their own business with us, so they encouraged us to look into franchising," says Bonello.

A feasibility study determined that the business plan Bonello and Kinsella had created was ideal for structuring a two-tier franchise model, where a master franchise would be set up in a major Australian city with franchisees and sub-contractors attached to each. In 1997, the franchise model was implemented in Sydney.

Read the full article

About Business Review Australia

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is in the territory-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

Contact Information