Liftopia Entices Skiers and Boarders to Join in "National Play Hooky & Ski Week" With Exclusive Lift Ticket Deals, up to 84% Off

Pick Your Day, Pick Your Excuse, and Sneak Out for a Ski Day Mar. 4-8


SAN FRANCISCO, CA--(Marketwire - Feb 20, 2013) - Who needs an official holiday? The second annual National Play Hooky & Ski Week is Mar. 4-8, and Liftopia -- the largest online marketplace for deals on lift tickets and mountain activities -- has launched one of the biggest sales of the season, providing great incentives to play hooky and hit the slopes. More than 100 resorts across North America are participating in the sale, offering deals up to 84% off lift tickets valid Monday, March 4 to Friday, March 8.

"With continuous snowstorms hitting many resorts across the country, the second half of winter is shaping up to be a good one for skiers and boarders. Now is the perfect time to forget work and school, pull out the excuses and plan a mountain getaway," said Ron Schneidermann, co-founder and CMO of Liftopia. "Our 'National Play Hooky and Ski Week' sale is a favorite among our customers -- but possibly not their employers -- due to the killer savings, fewer crowds, and more fresh powder that can be found when hitting the slopes mid-week."

The official proclamation for National Play Hooky & Ski Week reads as follows:

Whereas the American worker has been experiencing undue stress in the workplace; and, whereas it is generally accepted that engaging in awesome activities outside of the workplace decreases undue stress; and, whereas skiing and snowboarding are proven to be awesome activities. Henceforth, it is proclaimed that the first Monday in March shall be the start of the second annual National Play Hooky & Ski Week.

Below are examples of deals available (please note all prices are based on availability and may sell out):

Utah

  • Save 50% at Alta with 2-day lift tickets starting at $72.50
  • Enjoy 40% off at Canyons with lift tickets starting at $63.00
  • At Sundance save 35% on lift tickets with prices starting at $34.99

Colorado

  • Ski Loveland and save 51% with lift tickets starting at $29.99
  • At Arapahoe Basin save 39% with lift tickets starting at $47.99
  • Enjoy 38% savings at Copper Mountain with lift tickets starting at $64.00

New England

  • Save 84% on lift tickets at Suicide Six (VT) with prices starting at $7.00
  • At Ragged Mountain (NH) save 65% with lift tickets starting at $21.99
  • Ski Mount Snow (VT) and save 50% with lift tickets starting at $37.50
  • Enjoy 41% savings at Stratton Mountain (VT) with lift tickets starting at $45.00
  • Save 31% at Sunday River (ME) with lift ticket prices starting at $59.00
  • At Okemo (VT) save 31% with lift ticket prices starting at $55.00

NY, NJ and PA

  • At Mountain Creek (NJ) save 51% with lift tickets starting at $24.99
  • Save 50% on lift tickets at Belleayre (NY) with prices starting at $23.50
  • Enjoy 41% savings at Camelback (PA) with lift tickets starting at $29.99
  • Ski Whiteface and save 33% with lift tickets starting at $55.99

California / Tahoe

  • At Snow Valley enjoy 58% savings with lift tickets starting at $23.99
  • Save 57% at Mt. Baldy with lift tickets starting at $22.99
  • Enjoy 44% savings at Diamond Peak with lift tickets starting at $32.99
  • Ski Sierra-at-Tahoe and save 35% with lift tickets starting at $49.99
  • Save 34% at Mountain High with lift tickets starting at $39.00
  • Save 32% at Homewood with lift tickets starting at $45.00

Midwest

  • Save 78% at Caberfae Peaks (MI) with lift tickets starting at $7.50
  • Enjoy 60% off lift tickets at Shanty Creek (MI) with prices starting at $14.00
  • At Cascade Mountain (WI) save 51% with lift tickets starting at $25.00
  • Ski Crystal Mountain (MI) and save 44% with lift tickets starting at $28.00

Other regions

  • At Hoodoo (OR) save 56% with lift tickets starting at $19.99
  • Enjoy 50% savings at Mission Ridge (WA) with prices starting at $26.50
  • Ski Angel Fire (NM) and save 42% with lift tickets starting at $37.99
  • Save 30% on lift tickets at Sun Valley (ID) with prices starting at $67.00

About Liftopia
Liftopia is the largest online marketplace for ski lift tickets, rentals, lessons, and more. With lift ticket deals up to 80% off at more than 200 ski areas, including Aspen/Snowmass, Park City, Copper Mountain, Sun Valley, Snowshoe, and Sunday River, Liftopia provides skiers and snowboarders the ability to buy date-specific, non-refundable lift tickets and on-mountain activities in advance via Liftopia.com and the Liftopia mobile app. Liftopia's proprietary technology enables ski resorts to lock in incremental revenue through pricing and inventory management tools and an advanced data & analytics dashboard. In 2011, Liftopia launched Cloud Store by Liftopia, a SaaS booking engine for mountain resorts that allows them to leverage Liftopia's platform tools to manage inventory, pricing and online distribution through their own website and mobile channels. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Liftopia is a proud supporter of the U.S. Ski Team and U.S. Snowboarding.

For more information, visit the Liftopia blog or follow the company on Facebook (www.facebook.com/liftopia) and Twitter (@Liftopia).