SOURCE: Liftopia

Liftopia

May 25, 2016 09:00 ET

Liftopia Launches Mountain Biking Tickets and Packages at Resorts Across North America

Leading Online and Mobile Marketplace for Mountain Activities Extends Into Warm-Weather Activities

SAN FRANCISCO, CA--(Marketwired - May 25, 2016) - As mountain resorts look to extend activities into the warm summer months, Liftopia.com, the largest online and mobile marketplace for lift tickets and other mountain activities, today will begin offering lift tickets and packages for mountain biking at resorts across North America for the first time ever. Many of the top lift-served bike resorts are working with Liftopia for this new initiative, including Winter Park (CO), Angel Fire (NM), Mammoth Mountain (CA), Schweitzer Mountain (ID), Mountain Creek (NJ), Grand Targhee (WY), Mount Snow (VT), Silver Star (BC), Crystal Mountain (MI), Sun Peaks Resort (BC), Fernie Alpine Resort (BC), Plattekill (NY), Steamboat (CO), Crested Butte Mountain Resort (CO), Sunday River (ME), Snow Summit (CA), Ski Apache (NM), Kicking Horse (BC), Brundage (ID), Powderhorn (CO), Snowbird (UT), Waterville Valley (NH), Gore Mountain (NY), Greek Peak (NY), Oak Mountain (NY) and Spirit Mountain (MN).

For more than a decade, Liftopia has built the largest audience of skiers and snowboarders on the web with the Liftopia.com ski lift ticket marketplace. With this latest offering, the company is using this expertise to partner with resorts to extend mountain activities throughout the year. By offering tickets and packages online and via mobile devices, the new Liftopia program will help new entrants to the sport learn how lift-served mountain biking works, where they can go, what they need to bring with them, and how they can prepare.

"Many resorts are looking to ways they can maximize the great summer weather and augment their winter activities with new experiences for customers. Lift-served mountain biking is a growing sport and a natural fit for resorts during warm-weather months," said Evan Reece, CEO of Liftopia. "We are excited to give people the opportunity to get to the mountains in the summer and experience riding a bike downhill. If you can ride a bicycle, you can ride beginner trails at these areas -- for most people it is much easier to learn how to ride a mountain bike at a ski area it is than it is to learn to ski!"

Lift-served mountain biking is already a rapidly growing segment of business for resorts across North America and Europe. To drive awareness to this growing sport, Liftopia will be partnering with Teton Gravity Research, TheFeed.com and Specialized Bicycle Components to offer sweepstakes and giveaways throughout the season, including a Specialized Enduro trail bike (MSRP $3,400) and $500 in gift credit from Liftopia, $250 in gift credit from TheFeed.com and a gift package from Teton Gravity Research. 

For more details on Liftopia's lift-served mountain biking tickets and packages or upcoming sweepstakes, visit http://bike.liftopia.com.

About Liftopia
Liftopia operates the largest online and mobile marketplace and resort technology platform serving the ski and mountain activity industry. Skiers and riders can purchase lift tickets, equipment rentals, meal vouchers and more from more than 250 ski areas in North America on Liftopia.com and via the Liftopia mobile app, with savings of up to 85% off walk-up window rates when purchased in advance. The Liftopia Platform, a cloud-based commerce solution, provides resorts with access to the industry's most advanced data-driven pricing models along with sophisticated business intelligence and customer analytics to better control and create predictability from advance purchase sales. The Liftopia platform also enables resorts to integrate variable pricing through their own branded websites and mobile channels. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Visit the Liftopia blog or follow the company on Facebook and Twitter.