SOURCE: Liftopia

Liftopia

October 01, 2014 09:00 ET

Liftopia Launches Value, Value Plus and Flexible Lift Tickets -- a Ski Industry First

Liftopia's Pricing Engine Automates Revenue Management for Ski Areas, Provides More Options for Consumers Who Buy in Advance

SAN FRANCISCO, CA--(Marketwired - Oct 1, 2014) - Liftopia, which operates the largest consumer marketplace and resort technology platform for ski lift tickets and other mountain activities, today introduced the industry's first tiered dynamic pricing system for lift tickets featuring Value, Value Plus and Flexible options -- now available for purchase for the 2014/2015 ski season.

The new ticket options feature a range of savings and flexibility to meet the needs of any type of skier or snowboarder, whether they are traveling to their destination or hitting the slopes closer to home:

  • Value lift tickets are date-specific, non-refundable and non-changeable, offering the deepest discounts with savings up to 85 percent off walk-up window rates when purchased in advance. These are ideal for consumers who know the exact dates they will be skiing or riding.
  • Value Plus lift tickets offer added flexibility, allowing a one-time date change during the season.
  • Flexible lift tickets offer the ultimate flexibility with unlimited date changes during the season.

If Value Plus and Flexible tickets are changed to dates that are more expensive, customers will just pay the difference in price. Customers will never be charged separate change fees.

"At Liftopia, we work hard to make it easier for people to ski more often in ways that are also beneficial for ski areas, and these new options provide a range of flexibility to give consumers a choice of what is best for their needs," said Evan Reece, co-founder and CEO of Liftopia. "Since prices move up over time, consumers can have confidence that the farther they buy in advance the more they will be rewarded for their commitment."

Some examples of Value, Value Plus and Flexible lift tickets now available for purchase include:

  • Mount Snow, VT - Purchase lift tickets in advance for the week of Christmas (Dec. 22-26) and get a Value ticket starting at $46.99, or 48 percent off the walk-up rate; Value Plus starting at $55.59, or 38 percent off the walk-up rate; or Flexible starting at $60.59, or 33 percent off the walk-up rate.
  • Arapahoe Basin, CO - Purchase lift tickets in advance for the last week in December (Dec. 29-Jan. 2) and get a Value ticket starting at $58.99, or 35 percent off the walk-up rate; Value Plus starting at $64.99, or 27 percent off the walk-up rate; or Flexible starting at $69.99, or 21 percent off the walk-up rate.
  • Mad River Glen, VT - Purchase lift tickets in advance for New Year's Day (Jan. 1) and get a Value ticket starting at $39.99, or 49 percent off the walk-up rate; Value Plus starting at $47.79, or 40 percent off the walk-up rate; or Flexible starting at $52.79, or 33 percent off the walk-up rate.
  • Killington, VT - Purchase lift tickets in advance for President's Weekend (Feb. 14-16) and get a Value ticket starting at $76.99, or 16 percent off the walk-up rate; Value Plus starting at $81.99, or 11 percent off the walk-up rate; or Flexible starting at $86.99, or 5 percent off the walk-up rate.
  • Snowbird, UT - Purchase lift tickets in advance for the last week in January (Jan. 26-30) and get a Value ticket starting at $56.99, or 40 percent off the walk-up rate; Value Plus starting at $64.59, or 32 percent off the walk-up rate; or Flexible starting at $69.59, or 27% off the walk-up rate.

All prices are based on availability and will change dynamically.

In addition to Value, Value Plus and Flexible tickets, skiers and snowboarders can also purchase rentals, lessons, meal vouchers, and more through Liftopia.com and the Liftopia mobile app.

The flexible tiered pricing options are also being introduced by several resorts which utilize the cloud-based Liftopia Platform to implement advance-purchase commerce and the industry's most advanced dynamic pricing models on the resorts' own websites and mobile channels. The Liftopia Platform also provides resorts access to sophisticated business intelligence and customer analytics.

For more information on Value, Value Plus and Flexible tickets as well as Liftopia and the Liftopia Platform, visit www.liftopia.com.

About Liftopia
Liftopia operates the largest online and mobile marketplace and resort technology platform serving the ski and mountain activity industry. Skiers and riders can purchase lift tickets, equipment rentals, meal vouchers and more from more than 250 ski areas in North America on Liftopia.com and via the Liftopia mobile app, with savings of up to 85% off walk-up window rates when purchased in advance. The Liftopia Platform, a cloud-based commerce solution, provides resorts with access to the industry's most advanced data-driven pricing models along with sophisticated business intelligence and customer analytics to better control and create predictability from advance purchase sales. The Liftopia platform also enables resorts to integrate variable pricing through their own branded websites and mobile channels. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Visit the Liftopia blog or follow the company on Facebook and Twitter.