NEW YORK, NY and LENEXA, KS--(Marketwired - Apr 28, 2016) - Light Reading and the National Cable Television Cooperative (NCTC) today announced a comprehensive partnership to create and market multimedia content for smaller and independent cable operators, including such key cable tech topics as OTT video, DOCSIS 3.1/Gigabit services, cable business services, virtualization, TV Everywhere and cable WiFi.
As part of this partnership, NCTC and Light Reading will work together to develop a wide range of webinars, videos and possibly other materials. Light Reading will assume the primary role in producing this portfolio of media materials, with strong content, branding, promotional speakers and other support from NCTC.
The agreement also calls for the two organizations to join forces in producing and marketing Light Reading's annual series of cable, video and broadband conferences, with NCTC supplying content, speakers and other materials for the events.
"We couldn't be more delighted about teaming up with NCTC because they are the premier organization representing independent cable operators and other service providers in North America," said Light Reading Cable/Video Practice Leader Alan Breznick. "At a time when so much consolidation is occurring among the larger MSOs, NCTC can help us reach hundreds of smaller operators with our world-class content."
"Light Reading's expertise, industry vision and cable content will be extremely supportive of the expanding mission of NCTC and the growing needs of our members," said John Childress, Vice President of Product Strategy and Management. "We look forward to working with Light Reading's outstanding team of editors and analysts to develop content that amplifies the educational benefits that NCTC strives to offer its members."
The Light Reading/NCTC content partnership will kick off with a webinar series this spring. The series will consist of six webinars this year, starting with the OTT video and Gigabit services topics. The full list of webinars in the series can be found here: http://www.lightreading.com/webinar_series.asp?webinar_seriesid=694
Besides the webinar series, the list of joint programs planned for the rest of 2016 includes two video series on various cable topics, NCTC licensing of Light Reading content and close collaboration between the two organizations on both NCTC and Light Reading events. For more information about the various sponsorship opportunities, please contact:
Todd Marquez
VP of Strategic Accounts, Light Reading
O: 720-328-8142
marquez@lightreading.com
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About the National Cable Television Cooperative (NCTC)
The National Cable Television Cooperative, Inc. (NCTC) is a Kansas not-for-profit corporation that operates as a programming and hardware purchasing organization for its member companies that own and operate cable systems throughout the US and its territories. NCTC seeks to maximize current and future opportunities to ensure the profitability, competitive stature and long-term sustainability of its member companies. For more information, visit www.nctconline.org.
About Light Reading
Light Reading (www.lightreading.com) helps the global communications industry make informed decisions. The Lightreading.com site is the definitive source for next-generation communications analysis for more than 450,000 users each month, leading the media sector in terms of traffic, content and reputation. Light Reading also produces live events for executives charged with monetizing cable, New IP, optical, Ethernet, mobile, gigabit cities, security, virtualization, components, communications drones, next-gen analytics, Internet of Things and wireline networks.
Contact Information:
Todd Marquez
VP of Strategic Accounts
Light Reading
O: 720-328-8142
marquez@lightreading.com