SOURCE: Light Reading

Light Reading

May 03, 2017 09:00 ET

Light Reading's SD-WAN Power Conference Set to Deliver Strategies for Success

AT&T, BT Americas, Masergy and Verizon lined up to speak at half-day SD-WAN event in Dallas, June 6

NEW YORK, NY--(Marketwired - May 3, 2017) - Light Reading's ( first-ever SD-WAN Strategies for Success Power Conference (, set for June 6 in Dallas, lays out the opportunity of the booming SD-WAN market and gives key industry thought leaders a chance to demonstrate both the market potential of SD-WANs and the best technology and business plan approaches.

Initially launched as an appliance-based offering with the potential to cannibalize existing MPLS-WAN revenues, software-defined WAN (SD-WAN) has rapidly become a managed-services offering, one which any provider hoping to serve the business market must have in its portfolio.

Light Reading's SD-WAN Strategies for Success event covers the key benefits of SD-WANs for enterprises and the added value of a managed service approach, how network operators can capitalize on the immediate opportunity for SD-WANs while continuing their virtualization journey, the role of orchestration in enabling SD-WANs, the longer-term strategic potential of SD-WANs, how SD-WANs fit into a broader move toward greater user control of services and the move to on-demand services and more.

Featured speakers at the event include:

  • Rick Hubbard, Senior Vice President, Networking Product Management, AT&T Business Solutions
  • Paul Ruelas, Director, Network Products, Masergy Communications
  • Jim Sabey, Head, USA BT Connect & Compute Sales Specialists at BT Americas
  • Amir Khan, Co-Founder & President, Viptela
  • Kelly Ahuja, CEO & President, Versa Networks
  • Shawn Hakl, Vice President, Product & New Business Innovation, Verizon
  • Ken Kiser, Vice President, Telecom Strategy, Arista

"SD-WANs have emerged as a must-have offering for telecom service providers as their business customers look for flexible, cost effective and secure ways to connect to cloud services over existing broadband networks," said Jim Hodges, principal analyst of cloud and security for Heavy Reading, who will be speaking at the event. "With top notch keynotes and panelists, SD-WAN Strategies for Success delivers the knowledge that service provider decision-makers need to effectively deliver SD-WAN services."

SD-WAN Strategies for Success is sponsored by Platinum Sponsor Versa Networks and Gold Sponsors ADVA Optical Networking, Arista and Viptela Networks.

To learn more about the event and to view the complete agenda, click here. To register to attend, click here.

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About Light Reading
Light Reading ( combines its research-led online communities and targeted events portfolio to help those in the global communications industry make informed decisions. is the ultimate source for telecom analysis for more than 400,000 subscribers each month, leading the media sector in terms of traffic, content and reputation. Light Reading produces targeted communications events and focused one-day and two-say conferences each year for cable, mobile and wireline executives across five continents.

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