SOURCE: Element Fusion

Element Fusion

May 18, 2011 08:00 ET

LightCMS Offers Comprehensive Web Presence Through Newly Integrated E-Commerce Functionality

Leading Cloud-Based Web CMS Launches Complete Platform for Businesses, Organizations and Web Designers

OKLAHOMA CITY, OK--(Marketwire - May 18, 2011) - Element Fusion, developer of the premier Web content management system LightCMS, announces a major expansion of its capabilities to offer a full line of e-commerce functionalities. This powerful platform arms businesses, organizations and Web designers with a comprehensive toolkit to create and maintain a dynamic online presence for users who want to buy and sell online.

Through the integrated online store, LightCMS provides site owners with the ability to highlight various content including blogs, forms, photo galleries and more, alongside their products. The new e-commerce functionality eliminates the need to edit in a dashboard, by making changes right on the page so that businesses and designers have an easy way to manage all aspects of their website. There is no added monthly cost for incorporating an online store into a LightCMS site.

"Growing out of our experience as Web designers, we saw a need to not only offer users an integrated online store, but extend our easy-to-use platform to businesses who want to run and maintain their own site," said Justin Cowan, COO, Element Fusion. "We firmly believe that an online presence should be easy to build and maintain, and be built on a platform that can evolve as the site expands and business grows."

The features of this robust online store include:

  • Product Listings, Settings and Tracking - Users can add product information, upload product images, and create unlimited variants with customizable options. They can also track product inventory and weight for shipping, along with pricing and product tags.

  • Shopping Cart & Checkout - The user experience is managed by an intuitive shopping cart and secure checkout process. Payment processing can be handled by PayPal, Google Checkout or Authorize.net.

  • Manage Orders - LightCMS now includes an order management screen to search, find, fill, cancel and refund orders. Completely flexible, the platform allows users to find customers, add notes and even export email addresses to assist in ongoing marketing efforts.

  • Cost of Service - There is no additional monthly charge associated with using the online store. The only cost is a 1% transaction fee (2% on the LightCMS Basic Plan), plus any fees charged by the payment processor the company uses.

"LightCMS' new e-commerce functionality allows my company to offer additional services with recurring monthly revenue and helps to differentiate my offerings from my competitors," said Brad Parnell, founder of Steadfast Creative. "The LightCMS platform delivers all of the tools needed, not only to design effective, good-looking sites, but deliver my clients a strong online brand, while still managing all of my office administration."

The LightCMS platform makes it easy to build, monetize, and manage websites, giving companies and organizations the tools they need to leverage the power of the Internet, from a branded presence to a comprehensive suite of e-commerce options. The full online store functionality will be available to new and existing LightCMS users on June 8th.

About LightCMS
Established in 2006 by leading Web software company Element Fusion, LightCMS was the first and remains the leading Web CMS system developed for Web designers, with a hosted platform that includes tools to build and maintain websites and run successful businesses. Based in Oklahoma City, Element Fusion is a completely debt-free and self-funded company with honors including the Inc. 5000 and the last five Oklahoma City's Metro 50 awards.

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