SOURCE: KYW-TV

KYW-TV

KYW-TV

September 30, 2011 15:43 ET

LIGHTS FOR THE CURE™ Turns Skyline Pink for 10th Year in a Row in Honor of National Breast Cancer Awareness Month

PHILADELPHIA, PA--(Marketwire - Sep 30, 2011) - LIGHTS FOR THE CURE™, the area's first public service campaign that used the lighting of buildings and landmarks to promote a cause, will light up the skyline pink for the 10th year in a row this October in an effort to encourage women to schedule a mammogram.

Launched in 2002 by CBS 3 and the Philadelphia Affiliate of Susan G. Komen for the Cure®, the campaign started with just 19 buildings and now includes more than 100 participating buildings and landmarks in Pennsylvania, New Jersey and Delaware.

The lights go pink tomorrow evening, Saturday, October 1st, with most remaining lit throughout the month as a reminder to stay vigilant in the fight against breast cancer. CBS 3 and The CW Philly will feature video of the buildings in their weather forecasts throughout the month, each time with a reminder for women to schedule a mammogram.

"The CBS family has stood with the women and men of the Delaware Valley on this issue for more than 20 years," says CBS 3/The CW Philly 57 President and General Manager Jon Hitchcock. "We're committed to continuing to use our media voice on-air, and on-line to spread the message until there is a cure."

"Lights for the Cure is a beacon of hope for millions of people and demonstrates the dynamic that makes the breast cancer movement so powerful locally and globally," says Elaine I. Grobman, Executive Director of the Komen Philadelphia Affiliate. "Thanks to amazing partners like CBS 3, light by light, building by building, community by community -- we are generating awareness and saving lives."

CBS 3, The CW Philly and the Komen Philadelphia Affiliate acknowledge the support of Cancer Treatment Centers of America, sponsor of this campaign. We also thank our community partners for LIGHTS FOR THE CURE -- Philadelphia Media Network (The Philadelphia Inquirer, the Philadelphia Daily News and philly.com), the Philadelphia Department of Parks and Recreation and Hyatt at The Bellevue.

A complete list of the buildings and landmarks participating in the LIGHTS FOR THE CURE campaign is available at www.CBSPhilly.com/cure.

CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.

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