Fairmont Hotels & Resorts

Fairmont Hotels & Resorts

February 24, 2011 13:52 ET

Lights Off, Awareness On at Fairmont

Fairmont Hotels & Resorts Worldwide Are Going Dark for the Fourth Consecutive Earth Hour

TORONTO, ONTARIO--(Marketwire - Feb. 24, 2011) - Keeping with its commitment to environmental protection and sustainability, Fairmont Hotels & Resorts will participate for the fourth consecutive year in Earth Hour, a global event organized by the World Wildlife Fund (WWF) to raise awareness about climate change. On Saturday, March 26, 2011 at 8:30 p.m. local time, all of Fairmont's 64 world-class hotels and resorts will participate by turning off their lights for one hour.

"Climate change impacts us all and is an issue we must address collectively," said Chris Cahill, President, Fairmont Hotels & Resorts. "We continually encourage our hotels to be innovative with their energy conservation efforts and offer creative 'green' programming that our guests and colleagues can participate in year-round. We remain a strong supporter of Earth Hour and WWF and look forward to participating in this awareness campaign."

In addition to switching off principal lighting and hosting candlelit dinners in many locations, a number of Fairmont properties will also mark this eco-friendly event by involving hotel guests. In Abu Dhabi, the Fairmont Bab Al Bahr is taking Earth Hour beyond 60 minutes by generating 24-hours of renewable energy. The lobby of the hotel will be outfitted with stationary bicycles and with the use of dymo technology, a full 24-hours of cycling shared amongst the hotel staff, guests, dignitaries and the community will generate energy to off-set some of the power normally used by the hotel. At the historic Fairmont Mount Kenya Safari Club guests will be treated to a moonlight walk that will end with a special tree planting. After the walk guests can head back into the Club for hot chocolate and for something with a little more kick a special Earth Hour wine is available, with proceeds from each bottle sold donated to the WWF.

Fairmont Mayakoba, located in the heart of the Riviera Maya, will celebrate by hosting a fête on the terrace of La Laguna restaurant where guests can enjoy live traditional pre-Hispanic and colonial Mexican music, organic and sustainable canapés and other festivities to cap off the evening. In honor of every guest attending the celebration, the hotel will donate a tree per person through the hotel's Adopt-a-Tree program. In the heart of Banff National Park and within a UNESCO World Heritage Site, The Fairmont Chateau Lake Louise is inviting guests to head outside and take a snowshoe moonlit tour during the hour. At The Fairmont Banff Springs, the festivities start while the sun is still up; the hotel will turn lights off throughout the day in areas of the hotel where sunlight provides ample lighting.

On the banks of the majestic Nile River, Fairmont Nile City, Cairo will host guests on the rooftop of the city center hotel where an environmental specialist will give a talk and guests will be treated to an acoustic musical performance under the night sky. Guests at the LEED certified Fairmont Pittsburgh can groove through the hour with a special acoustic jazz performance and cocktails by candlelight in Andys, named for two of the city's most famous residents: Andy Warhol and Andrew Carnegie. The Fairmont Turnberry Isle, Miami will hold a Chef's Garden Tour followed by a tree planting, and for guests looking to unwind the hotel is offering 20 per cent savings on the signature Willow Stream Elements experience - which combines a medicinal Moor mud wrap, therapeutic bath and massage. For a relaxing Earth Hour experience in The Orient guests at Fairmont Singapore can head to the Willow Stream Spa and enjoy a special candlelit massage experience.

A few hotels have created signature drinks for the event. The Fairmont Chicago, Millennium Park will be offering a special cocktail, the HUMing Bird, made of organic botanic HUM liqueur, freshly squeezed lemon, organic puree and ginger. $1 USD from every cocktail will be donated to the Grant Park Conservancy, the hotel's Eco-Signature Project. Fairmont Beijing will be serving a special Earth Hour cocktail garnished with glow stick stirrers; adding to the drink and the ambience the stirrers will provide the only lighting. In Canada's capital, Fairmont Château Laurier, Ottawa is inviting guests to Zoe's Lounge to sip and savor a special Shot in the Dark cocktail along with a selection of green bites. At Fairmont Pacific Rim, Vancouver the night includes acoustic entertainment in the lobby and an eco-cocktail called Kermit's Katana that features local artisanal sake from Granville Island, cucumber slices, fresh lime juice and vodka.

At The Fairmont Orchid, Hawaii, located on the tropical Kohala Coast, guests will be able to celebrate the occasion by enjoying complimentary hot chocolate and cookies around an oceanside fire pit underneath the stars while being treated to a complimentary talk from a local astronomer. Along with The Fairmont Orchid, Bermuda's The Fairmont Southampton, Fairmont Le Château Montebello in Quebec, and The Fairmont Chateau Lake Louise will be inviting guests to step outside and enjoy roaring bonfires, s'mores and marshmallows underneath the night sky.

On a corporate level, Fairmont's LEED certified corporate office will also be dimming the lights to honor the occasion.

Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments and communities are invited to turn out their lights for one hour to show their support for action on climate change. The event began in Sydney in 2007, when 2 million people switched off their lights. 2010 marked the biggest ever Earth Hour with hundreds of millions of participants and a record 128 countries and territories joined the global display of climate action.

With a long-standing commitment to environmental stewardship and responsible tourism, Fairmont is a strong supporter of WWF, participating in many of their campaigns, as well as being a member of their global Climate Savers program. For the past two decades, Fairmont has been dedicated to preserving the places in which we live, work and play through its Green Partnership Program. Expanding on this 20-year commitment, Fairmont will continue to actively support a sustainable future and a low carbon economy, understanding that ultimately, we are all in this together.

For more information on Fairmont's Green Partnership program and the company's industry leading environmental initiatives, please visit www.fairmont.com/environment.


Located in world-class destinations around the globe, Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. With more than 60 hotels, Fairmont is known as much for its warm, engaging service and culturally rich experiences, as its classic hotels that imbue a sense of heritage, sophistication and social importance and are often considered destinations in their own right. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com

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