SOURCE: Lightscape Technologies, Inc.

Lightscape Technologies, Inc.

February 10, 2009 17:33 ET

Lightscape Launches Out-of-Home Media Network With Linguaphone and Hair Corner China as Initial Clients

Company Enters Into a Strategic Advertising Partnership With LIME

HONG KONG--(Marketwire - February 10, 2009) - Lightscape Technologies Inc. (OTCBB: LTSC), an operator of LED out-of-home billboards and provider of LED solutions, today announced it has begun selling advertising on its network of out-of-home media properties. Lightscape has also engaged LIME, a diversified media conglomerate, as a sales representative for its out-of-home media network in Greater China.

The first 6 LED out-of-home advertising billboards, scheduled to go live in March, are in 5 separate locations:

--  Shenzhen Century Plaza Hotel, Shenzhen, China
--  Shandong Hotel, Jinan, China
--  Convention Plaza, Wanchai, Hong Kong
--  World Trade Centre, Causeway Bay, Hong Kong (2 billboards)
--  New location, Causeway Bay, Hong Kong (To be launched in the next few

Two of the initial advertising clients onto the media network will be Linguaphone China and Hair Corner China. Linguaphone is a leading global English language training provider, for individuals and corporations, with an established presence in China. Hair Corner China is a modern, high-end lifestyle and personal grooming products company. The company will be using Lightscape's network to advertise its hair product line throughout Greater China. These advertising contracts are for an average of 280 30-second spots per week.

Bondy Tan, President and CEO of Lightscape, commented, "We are delighted to partner with LIME and are especially pleased to provide them, and their customers, the LED out-of-home experience in Asia. At a time when most media and their audiences are increasingly fragmented, Lightscape's out-of-home LED billboard network offers advertisers and brand owners a clear, focused return on investment. We understand that the relationships among brands, customers and media are undergoing dramatic changes and that advertising platforms like ours represent a tremendous opportunity."

"LIME is pleased to partner with Lightscape, a company that has firmly established itself as a widely respected Asian and global market leader in the rapidly evolving area of LED technologies," said Tommy Yip, Director at LIME. "We believe leveraging Lightscape's LED billboard opportunities, at these key locations in China and Hong Kong, LIME will capture the enormous potential that the out-of-home LED advertising market offers our customers."

Lightscape's expanding and cost-effective LED billboard network is an attractive choice for advertisers to help bring their sales messages to the widest possible number of potential customers. With LED advertising billboards being installed at premium spots in Beijing, Hong Kong and other major Chinese cities, Lightscape's network is well positioned for expansion in this growing market.

About LIME

LIME is a media conglomerate with diversified activities across Greater China and Taiwan in magazine publishing, event management and production, and media planning. Headquartered in Hong Kong, the company maintains a strong network among lifestyle and luxury brands in Greater China. The group's flagship publication, LIME Magazine, is a leading Chinese language lifestyle and fashion magazine for affluent young professionals with a monthly distribution of over 350,000. LIME's existing client base includes Sony, Johnnie Walker, Mercedes and Omega, among others.

About Lightscape Technologies

Lightscape Technologies Inc. (OTCBB: LTSC) is one of the leading digital media and LED solutions companies in Asia. Lightscape is building an LED out-of-home media network in China focused on LED billboards in prime locations. The Company also designs, markets, sells and installs large-scale LED video screens and LED systems, operates LED out-of-home advertising billboards, and provides LED screen rentals. Lightscape is headquartered in Hong Kong, and the Company has offices in Singapore, China and Macau. For additional information, please visit

Cautionary Disclaimer -- Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities Exchange Act of 1934, as amended. Such forward-looking statements include, among others, the estimation, expectation and/or claim, as applicable, that: the first 6 LED out-of-home advertising billboards in Lightscape's network are scheduled to go live in March 2009 in 5 separate locations; Lightscape expects LIME to sell advertising and media space on Lightscape's LED out-of-home advertising network in Greater China; and Lightscape intends to expand its installations of LED advertising billboards at premium spots in Beijing, Hong Kong and other major Chinese cities. Actual results could differ from those projected in any forward-looking statements due to a variety of risks, uncertainties and other factors, including, but not limited to, delays in the supply of LED modules, LED video screens and other hardware; risks of downturns in economic conditions generally and in Greater China specifically; competition with larger companies with greater resources and more experience in providing out-of-home advertising services; the availability of timely financing; and the Company's ability to manage growth. These forward-looking statements are made as of the date of this news release and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance those beliefs, plans, expectations, or intentions will prove to be accurate. Investors should consider all of the information set forth herein and should also refer to the risk factors disclosed in the Company's periodic reports filed from time-to-time with the Securities and Exchange Commission and available at

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