SOURCE: Light*Waves Concept

June 19, 2006 03:00 ET

Light*Waves Concept Expands in Size, Scope and Sales

NEW YORK, NY -- (MARKET WIRE) -- June 19, 2006 -- Light*Waves Concept, a New York-based designer and manufacturer of high-end designer lighting systems, marked its continuing expansion with a recent move to larger warehouse space within New York City.

"Our old quarters simply proved to be inadequate in light of our growing product lines and increasing sales," explained Light*Waves CEO Joel Slavis. The company's new home in Brooklyn's dynamic Industry City complex is double the size of Light*Waves' previous warehouse.

Slavis credited the company's continued growth to increased demand for its cutting-edge LED product line as well as the continued popularity of its Flex II flexible track lighting systems. He noted that E-commerce is also a key element in Light*Waves' expansion, with high-speed T1 internet access driving customers' ability to explore and purchase the company's many products online. The company's formula for success includes metric-based E-mail campaigns targeting Light*Waves' (current and potential) customer base, web analytics and the latest in web-based accounting software.

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