SOURCE: OnCard Marketing

July 16, 2007 08:30 ET

Lillian Vernon Now Available on OnCard Marketing's

OnCard Marketing Platform Subscribers Can Now Purchase Lillian Vernon Merchandise Directly With Their Fundraising Program, Support Any Charity and Receive Up to 5% Cash-Back on Every Purchase

VIRGINIA BEACH, VA--(Marketwire - July 16, 2007) - Lillian Vernon today announced the availability of their merchandise via OnCard Marketing's fundraising program. Built using the OnCard Marketing Platform, Lillian Vernon merchandise is immediately available at users can use this free fundraising program to support any charity or community organization by purchasing goods online at ( as well as receive up to 5% cash-back on every purchase.

Lillian Vernon Corporation is a leading 56-year-old national catalog and online retailer that markets gift, household, children's and fashion accessory products.

"Supporting the community has always been one of our highest priorities, and we're very excited to continue our tradition of social responsibility by working with iBakeSale," reported Kristen Montella, Vice President of Lillian Vernon Online.

Jonathan Treiber, Chief Executive Officer of OnCard Marketing, added, "Partnerships like these with Lillian Vernon make it possible for consumers to give back to the community and get rewards themselves. We are thrilled to have Lillian Vernon help us realize our vision of making it easy for consumers to turn everyday savings into local fundraising."

About OnCard Marketing and

OnCard Marketing is the on-demand platform for the next generation of rewards programs. The iBakeSale fundraising program leverages OnCard's technology to allow consumers to shop everywhere and turn everyday savings into fundraising dollars for any charity or community organization.

Lillian Vernon is one of the more than 300 merchants now available on OnCard Marketing's, found at

About Lillian Vernon Corporation

Lillian Vernon Corporation is a leading American catalog merchant and online retailer that sells household, organizational, children's and fashion accessory products. A pioneer in customized merchandise, Lillian Vernon offers 14 different kinds of personalization and personalizes 5.3 million products a year. With one of the largest personalization departments in America, Lillian Vernon offers a wide variety of products that allow customers to make a personal statement at a low cost. In business since 1951, the company publishes two catalog titles: Lillian Vernon and Lilly's Kids. Lillian Vernon's corporate headquarters and distribution center are located in Virginia Beach, Virginia. Lillian Vernon has been owned by Sun Capital Partners, Inc. since 2006.

About Sun Capital Partners, Inc.

Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 140 companies worldwide with combined sales in excess of $33.0 billion since Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, and affiliates with offices in London, Tokyo, and Shenzhen, China.

Contact Information

  • Media Contacts:

    Philip Read
    Lillian Vernon Public Relations
    Tel. 757-427-7923
    Email: Email Contact

    David Libby
    Libby Communications, Inc. for OnCard Marketing
    Tel. 510.868.4903
    Email: Email Contact