Lilydale Foods

Lilydale Foods

June 15, 2005 10:47 ET

Lilydale Foods retains Shintani Giordan for packaging design

Attention: Assignment Editor, Business/Financial Editor, Food/Beverage Editor, Media Editor, News Editor EDMONTON, ALBERTA --(CCNMatthews - June 15, 2005) - Following a Canada wide search, Lilydale Foods has selected Shintani Giordan Design of Oakville, Ontario to work with them on an exclusive basis for three years for creative services, with an emphasis on package design.

"We are thrilled to have been chosen by Lilydale" says Gary Strevett, Partner, CRM at Shintani Giordan. "Here is a leading company that makes outstanding products, very strong in the West, but without a lot of visibility in Central and Eastern Canada - that's going to change. It became apparent to us that Lilydale was looking for more than just a supplier type of relationship, they were looking for a true strategic partnership, and that's where we really shine" says Strevett.

"Our value proposition includes constant communication with the client at the Partner level, where we have a shared commitment for complete customer satisfaction. Even though we have award winning design and superior technical and production talents at Shintani Giordan - if you're not listening to your customers, and providing them with solutions that drive sales, you're not doing your job."

"The poultry business in Canada is very competitive" says Anthony Spiteri, Vice President Marketing and Business Development at Lilydale. "We're proud of the fact that we are now the fastest growing brand of fresh poultry in Canada. Partnering with Shintani Giordan allows us to stay focused on our business, while they in essence, manage our package design and execution. Having said that, the first job we gave them wasn't packaging - it was to design the graphics for our Lilydale NASCAR display car, to support our television advertising campaign surrounding NASCAR on TSN. We intend to capitalize on all of the synergies that this new relationship allows us to."

About Shintani Giordan Design
Shintani Giordan Design is an award winning creative services design team based in Oakville, Ontario. With broad alliances including designers, illustrators, web masters, photographers, food stylists, hand letterers, prop people, retouchers, translators and print consultants, they have experience with clients in food, heavy industry, natural resources, retailing, fashion, energy, real estate, ecommerce, human resources and the Arts.

About Lilydale Foods
Lilydale Foods, established in 1940 has developed a reputation for providing premium quality food products throughout Western Canada and has grown to become one of Canada's leading poultry providers.

Lilydale today, with over 2500 employees, is the largest poultry based company in the country, operating eight processing plants, five hatcheries, six corporate farms. Lilydale generates hundreds of products, which are sold throughout Canada as well as to an international marketplace.

Contact: Gary Strevett, Partner
Shintani Giordan Design

Anthony Spiteri, Vice President
Lilydale Foods

Contact Information

  • Gary Strevett, Partner, Shintani Giordan Design
    Primary Phone: 416-540-9620