December 16, 2013 05:00 ET

Lime & BigTime Partner Up

LONDON, UNITED KINGDOM--(Marketwired - Dec. 16, 2013) - BigTime, the global boutique firm of mobile marketing, announced today that it has launched in the Caribbean an interactive Mobile Marketing Campaign.

The mobile marketing campaign was launched end of October with Lime (TSTT) targeting all of its subscribers in Trinidad & Tobago utilizing various channels such as SMS, Radio, Social Networks, Newspapers and Billboards. The company, which is jointly owned by the Government of Trinidad and Tobago and Cable & Wireless, selected BigTime to launch its first ever-mobile marketing interactive campaign utilizing the SMS channel and enjoy the most desirable outcomes. The interactive and smart campaign is offered exclusively to the operator users, providing a unique entertaining and educating experience. At the same time the campaign will serve as an opt-in booster to various products and services of the mobile carrier as well as a sophisticated tool of segmentation and profiling of the end users.

Dimitris Papazisis, Chief Executive Officer of BigTime, said, "We have been seriously thinking in expanding our operations in the Americas but we were anticipating the ideal timing and opportunity in order to seize it. Trinidad & Tobago is the wealthiest country in the Caribbean and working with TSTT is a double honor for us since we are working both with the government and Cable & Wireless (Lime) at the same time. We aim to deploy many more of our diversified products and services portfolio with Lime and offer not only to Trinidad & Tobago users but also to all of the Americas and especially the Caribbean markets the best engagement experiences along with the best-of-breed technology. The mobile audiences in the Americas are craving to be engaged by their trusted mobile operator brands in multiple ways exploiting intimate channels such as the SMS, Apps and the web via mobile. BigTime is very well poised to drag these markets on to the next level of the ultimate mobile experience."

About BigTime

BigTime is a leading mobile marketing boutique firm, providing innovative 'mobile marketing' products and services. BigTime is a global provider of innovative mobile marketing products and services. It creates entertaining and involving campaigns for mobile network operators and media groups; stimulating the dialogue between the user and the mobile carrier. BigTime campaigns attract more subscribers, generate revenue and promote loyalty to network operators. The generation of detailed usage data that BigTime produce helps operators to accurately quantify the effects of their mobile marketing campaigns and profile their customers. The result is users who get more out of their mobile phones - and operators who feel more in tune with their subscribers. Comprising top-notch industry professionals with the experience and insight required to devise mobile marketing programs that make a difference, BigTime supports mobile operators throughout the marketing lifecycle - from program design through implementation to campaign analysis.

For more information, visit, @BigTimeGroup

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