SOURCE: RevGuard


December 21, 2010 09:35 ET

Lime Light CRM Continues Leadership Role in CRM Space With Integration of the RevGuard OCO System

BOULDER, CO--(Marketwire - December 21, 2010) - Lime Light CRM finishes up the decade with a game-changing partnership with RevGuard's OCO (Optimized Customer Outcome™) System.

"There's only a handful of new technology platforms each year that make a huge impact in our industry. This is one of them! I'm proud and honored to be part of it," commented Rick Del Rio, CEO & Founder at Lime Light CRM. "RevGuard's OCO System is going to help our clients manage their customer service in ways that will help them expand their business and substantially increase their profitability."

RevGuard's OCO System is designed to help Ecommerce companies, particularly continuity and installment payment companies, optimize their customer service experience through A/B and multivariate testing operating on a hosted Interactive Voice Response (IVR) and customer service web-interaction platform. When implemented, OCO has been proven to optimize customer experiences, providing a savings of up to 50% on return costs, 35% on customer service costs and 42% on chargebacks. The system reliably delivers a whopping 78% increase in profitability for most of RevGuard's clients.

"When we looked at the data, it was a no-brainer for us to integrate RevGuard's OCO System with our existing platform," says Del Rio. "We found the integration to be pretty turn-key, and we're excited to always help our own clients increase their profitability and improve the customer experience for their own customers."

"Lime Light CRM is a dynamic leader in the CRM space, so this is a great opportunity for us to work with Lime Light CRM in a way which should dramatically increase their client's profits," said Blair William McNea, CEO at RevGuard. "Rick's enthusiasm for OCO and his passionate focus on helping his clients make more money is infectious. Lime Light CRM is constantly innovating and looking for ways to stay ahead of their competition -- and RevGuard's OCO is one way to keep them out in front."

"RevGuard and Lime Light CRM have a lot of the same business views -- increasing overall return on investment for our clients while automating the entire process and keeping it simple. We rolled out our live integration last week, and we already have customers using OCO," continued Del Rio. "We're looking forward to seeing the improvements to their profitability in the coming weeks."

About RevGuard:

RevGuard is an ASP dedicated to making your business more profitable and ensuring your long term viability through the application of OCO (Optimized Customer Outcome) technology. For more information on RevGuard OCO, please visit or contact Walter Long Sr. Vice President of Business Development at 

About Lime Light CRM:

Created for marketers by marketers, Lime Light CRM is one of the leading providers of CRM, continuity base processing and campaign management solutions. They understand the unique needs of a direct response marketer and provide flexibility and transparency to increase your return on investment. For more information on Lime Light CRM, please visit or contact Rick Del Rio CEO & Founder at

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