SOURCE: Limeade

Limeade

April 24, 2012 11:30 ET

Limeade Integrates the Fitbit® Ultra Wireless Activity + Sleep Tracker to Its Open App & Device Platform for Corporate Wellness

BELLEVUE, WA--(Marketwire - Apr 24, 2012) - Limeade today announced the integration of the Fitbit® Ultra into its Open App & Device Platform, which enables participants to sync activity data from more than 30 popular fitness devices and apps into their Limeade wellness program. Limeade is an enterprise wellness platform that builds happy, healthy, high-performance workforces.

The nation's leading digital fitness tracker, the Fitbit Ultra helps users improve their fitness by accurately and easily monitoring daily movement, and providing real-time feedback on steps taken, distance traveled, and calories burned. The tracker also monitors how well and how long users sleep. The data is wirelessly uploaded to their Fitbit account. Whether online or with free apps, users can monitor their progress on their fitness goals with graphs and charts, log their food and other work-outs, and for additional motivation, earn badges and connect to compete or share with friends and family.

Integration of Fitbit into Limeade's Open App & Device Platform lets participants using the Fitbit Ultra automatically upload their Fitbit activity data into their wellness program account and sync it with the goals and social challenges in their employer's incentive and rewards program. Limeade selected the Fitbit Ultra as the first all-day activity tracker for consumers on its Open App & Device Platform.

"We're excited to be working with Limeade. Limeade drives impressive levels of year-round engagement by providing participants with the ability to use the fitness devices they have and love; a fun, social approach; and a platform that lets employers make their wellness program their own," said Woody Scal, Chief Revenue Officer at Fitbit.

"We're delighted to be working with Fitbit and integrating the Fitbit Ultra, our first consumer-oriented all-day tracker, into our Open App & Device Platform. Limeade is committed to driving market-leading levels of engagement that enable employers to meet their wellness program goals. One of the ways we accomplish this is by giving our participants the ability to integrate fitness and activity tracking from the devices they're already using with their wellness program activities. Fitbit's leadership position in the activity tracking space and accuracy are just what corporate wellness programs need to mobilize employee participation -- and why we're thrilled to integrate the Fitbit Ultra into our Open App & Device Platform," said Henry Albrecht, Limeade CEO.

Limeade created its Open App & Device Platform to address strong employer and health plan demand for easy, fun, social, and externally-validated activity tracking and self-improvement solutions that drive engagement. In addition to Limeade's own mobile web app, the Open App & Device Platform supports a wide array of commercially-available fitness apps and devices, including FitLinxx; Nike+ products; RunKeeper; and a host of activity tracking apps, including Swimsense™ and Jog Log™.

"We will continue to connect participants with innovative solutions from across the health, fitness, productivity, and well-being spectrum to help our clients and participants achieve their goals," said Henry.

About Fitbit
Founded in 2007 in San Francisco, CA, Fitbit is dedicated to delivering simple, innovative health and fitness products and services that help people lead healthier, active lives by giving them the tools to become more aware, motivated, and fit every day. Fitbit's Ultra Wireless Activity + Sleep Tracker is the leading wireless fitness tracker on the market, with distribution at leading national retailers such as Amazon.com, Best Buy, Brookstone, Radio Shack, REI and Target. Fitbit, Inc. is funded by the Foundry Group, True Ventures, SoftTech VC and Felicis Ventures. For more information, please visit www.Fitbit.com or connect with us on Facebook or Twitter.

About Limeade
Limeade is an enterprise wellness company focused on building happy, healthy, high-performance workforces. Limeade provides a refreshing alternative to traditional, antagonistic wellness approaches, and connects all wellness programs in an integrated, cohesive user experience. Limeade clients include Fortune 100 Best Companies to Work For, healthcare providers and health plans, and large, high-performance employers. Additional information about Limeade may be found at www.limeade.com.

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