SOURCE: LimeLife

September 12, 2006 06:00 ET

LimeLife Announces New Online Destination for Mobile Content Designed for Women

LimeLife.com Helps Women Discover New Ways to Have Fun With Their Cell Phones

MENLO PARK, CA -- (MARKET WIRE) -- September 12, 2006 -- LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, today announced the launch of its new online destination at www.limelife.com. The direct-to-consumer site extends the ways in which women can discover and purchase mobile content, including a wide selection of fashion wallpapers, subscriptions to lifestyle text messages, and a variety of entertaining games.

"We recognize the web's important role in driving women's awareness of mobile content," said Kristin McDonnell, CEO, LimeLife. "According to our survey, 30% of women who have downloaded content to their phones learned about that content through the web, making it one of the top three channels for discovery. In addition, over 30% of women who haven't downloaded mobile content say they cannot find any that appeals to them. With a focus on women's mobile lifestyles, LimeLife is leading the way by targeting the large untapped market of female consumers and introducing them to more ways to use their mobile phones."

In August 2006, LimeLife.com reached several hundred thousand monthly visitors, making it one of the most highly trafficked sites among mobile content publishers. LimeLife is marketing the new web site to female consumers in a number of ways including online advertising, search engine marketing, coverage in women's consumer magazines, targeted e-mails, and innovative promotional campaigns with wireless carriers and major consumer brands such as Procter & Gamble.

Industry approval continues from IDC (which named LimeLife as one of "Ten Emerging Wireless Players to Watch in 2006") where Scott Ellison, Program Director of Wireless and Mobile Communications, said: "Our research has found that women are early adopters of mobile content but have been underserved in a number of categories. LimeLife's expanded web site functionality and product offerings are important next steps in filling the void."

For women interested in stylish wallpapers, useful and fun text messages, and popular games, LimeLife now offers the following:

--  Daily Dose™: Daily text messages delivered to your cell phone
    everyday. Women can select and purchase the channels that best reflect
    their interests:
    --  Celestial Reasonings, irreverent girlfriend-style horoscopes
    --  VitaminMe!, inspiring "me" text vitamins for your head, heart and
        spirit
    --  Beauty, fresh beauty-wise messages for real women
    --  Health, Diet and Fitness, body-smart reminders to be your best self
    --  Career and Your Cash, success tips and tricks to keep work and
        money under control
    --  Love & Sex, all the love and romance you can handle
    --  Pregnancy, healthy baby, peaceful mind tips for the mommy-to-be
    --  Cat's Meow, adoring kitty messages and helpful tips for your furry
        feline
    --  Dogs Rule, making every day a fun and funny dog-day afternoon

--  Fashion Wallpapers: Cell phone wallpaper inspired by the latest fashion
    trends. Women can satisfy their sense of style (or mood!) with retro
    florals, crisp stripes and modern urban graphics and purchase directly
    through the LimeLife web site or Verizon's VZW Pix.

--  Fun Mobile Games: Women can de-stress and have fun playing LimeLife's
    popular game offerings including:

    --  Girls Night Out™ Solitaire
    --  Girls Night Out™ Blackjack
    --  Hollywood Hangman
    --  Word Heaven™
About LimeLife, Inc.

LimeLife, Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+. LimeLife's products include wireless games, wallpapers and daily text messages, with lifestyle tools coming soon. LimeLife distributes its mobile applications through the company's relationships with multiple wireless carriers, including Cingular, Sprint, T-Mobile, and Verizon Wireless as well as from the company's direct-to-consumer web site at www.limelife.com. LimeLife also highlights a unique content partnership with Time, Inc., for four mobile software titles based on Time's top-tier magazine properties.

For more information about LimeLife's ever-expanding product portfolio and ways to reach female mobile consumers, visit www.limelife.com.

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