SOURCE: LimeLife

May 03, 2006 06:00 ET

LimeLife Releases Word Heaven, Fills the Gap in Top Category of Mobile Entertainment Interest for Women

MENLO PARK, CA -- (MARKET WIRE) -- May 3, 2006 -- LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, today announced the availability of Word Heaven™, a fun and addictive word jumble puzzle game for mobile phones, designed to appeal to women and girls of all ages.

Word Heaven challenges players to form words from a jumble of letters to score points over four quick rounds. Shooting bonus stars and power-up letters add to the strategy of the game. Multiple levels of difficulty and a large dictionary of possible words make Word Heaven a game that can be enjoyed again and again and played in a minute or for hours.

"Women consistently rank word games as a top-rated category of mobile interest, yet word games make up less than 5% of mobile offerings," said Kristin McDonnell, CEO, LimeLife. "LimeLife is filling this gap with Word Heaven, a challenging yet rewarding word jumble puzzle game designed with women in mind, presented with beautiful graphics and compelling gameplay."

LimeLife identifies the needs and wants of women in the mobile entertainment sector through its comprehensive proprietary research studies involving women and girls aged 15-49 who are regular mobile phone users. Second only to ringtones, games rank as a top item of mobile interest, and familiar play patterns are the primary qualifier for a game that women will want to download and play. By 2007, LimeLife estimates over 20 million women will be regularly downloading content to their handsets.

Word Heaven is available now from Sprint, Verizon and Cingular for a one-time download charge of $5.99 or $2.99 monthly subscription fee (where available). Users should check with their carrier for handset compatibility.

About LimeLife, Inc.

LimeLife, Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+. LimeLife's products include wireless games, lifestyle applications and other branded content. LimeLife distributes its mobile applications through the company's relationships with multiple wireless carriers, including Cingular, Sprint and Verizon. For more information about LimeLife's product portfolio, visit www.LimeLife.com.

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