SOURCE: Lincoln Trust Company

Lincoln Trust Company

December 14, 2010 12:42 ET

Lincoln Trust Company Launches New Self-Directed IRA Web Site

DENVER, CO--(Marketwire - December 14, 2010) - Lincoln Trust Company unveils a new Web site designed to make it easier to learn about the benefits of self-directed IRAs.

The new Web site includes:

  • An updated look and feel
  • An enhanced Forms section that includes filters for account type
  • Online chat
  • User-centric navigation that allows an individual to find the most relevant content based on their level of self-directed investing knowledge
  • Frequently asked questions regarding the most widely held types of alternative investments in Lincoln Trust accounts
  • A "How Do I" section that allows an individual to quickly find step-by-step instructions for the most common transactions
  • A "Professionals" section that highlights the benefits of using Lincoln Trust as a self-directed IRA custodian, directed towards the various parties who help clients with alternative assets

The goal of the new site is to provide visitors with information on how self-directed IRAs operate. Through the design process, Lincoln Trust involved people throughout its organization to ensure that the Web site addressed the most commonly asked questions. 

Tom Gonnella, Senior Vice President of Corporate Development, commented, "Our new Web site should appeal not only to the experienced self-directed investor who is looking for specific information on an asset, but also to the individual who has just become aware of self-directed investing and wants to learn more about how it works."

About Lincoln Trust Company
Lincoln Trust Company is among the country's leading independent providers of self-directed IRAs. In addition, Lincoln Trust provides recordkeeping, administration and custodial services to 401(k) plans and other defined contribution plans. Lincoln Trust's extensive expertise with respect to administering accounts that hold alternative assets attracts a wide variety of individuals, businesses and retirement plan sponsors who want the flexibility to invest beyond traditional assets, including purchasing real estate in an IRA or in another retirement plan. For more information, visit www.LincolnTrustCo.com or call 1-800-525-2124.

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