General Motors of Canada Limited

General Motors of Canada Limited

September 06, 2007 09:55 ET

Lindsay and St. Catharines Students First to See MADD Canada and GM Canada's Cross Country Tour of "Friday Night"

TORONTO, ONTARIO--(Marketwire - Sept. 6, 2007) - "Friday Night", MADD Canada's new multi-media assembly show which delivers its important drug and alcohol awareness message to 600,000 high school students annually, premiered simultaneously at two Ontario high schools as MADD Canada and presenting Sponsor General Motors of Canada kicked off a ten month, cross-country tour.

Margaret Miller, MADD Canada's National President said, "It is an understatement to say that we need to do something about Canadian youth that are involved in impaired driving crashes. Road crashes are the number one cause of youth fatalities in Canada -- one in eight people who die on Canada's roads are under the age of 25. It is a disturbing fact that two out of five teens who are killed on the road have been drinking."

"Friday Night is a striking and sobering reflection that will prompt students to think twice about their own actions as well as looking out for the safety of their friends. Our hope with these productions is that we'll make an indelible impression on young Canadians - and they will not become an impaired driving statistic."

Stew Low, Director of Public Relations - General Motors of Canada said, "This year's production, Friday Night, like past productions, will help with the education of the next generation of drivers about safe and sober driving habits and making the right choices. At GM, we believe in the critical work MADD Canada is doing to educate youth and save lives."

Mrs. Miller said, "The continued support of GM gives us the chance to show this production to more young Canadians than ever before. They do a remarkable service and we are privileged to be part of their effort. Together we have our sights set on touring these multi-media presentations to even more students this school year."

In a flood of fast-paced, arresting imagery, MADD Canada's 2006-2007 multi-media assembly programs feature poignant stories of young people, celebrity interviews, clips from a major motion picture, and a contemporary soundtrack - viewed on three giant screens (final set-up size 15' x 45').

To preview these new presentations go to

MADD Canada is the country's preeminent voice for impaired driving victims. The organization is a grassroots, volunteer driven group that is active in over 100 communities across Canada. Over 750,000 Canadians support through their annual donations MADD Canada's mission to stop impaired driving and to support the victims of this violent crime.

General Motors of Canada (GMCL) is engineering and manufacturing advanced environmental technologies ranging from Active Fuel Management (cylinder deactivation) and hybrid systems to E85 biofuel and fuel cell vehicles - more than any other auto company right here in Canada. Headquartered in Oshawa Ontario, GMCL employs more than 19,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through 743 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac. GM plays an active role in communities across the country with programs like GM Community Wheels, which offers a turnkey solution to the transportation needs of community agencies by providing them with GM vehicles; Saturn Kidspace is another program that assists communities in need of safe places for children to play. To date, more than 300 playgrounds have been built as part of this initiative.

Contact Information

  • MADD Canada's Director of Programs
    Wanda Kristensen
    1-800-665-6233, ext. 229 or Cell: (905) 330-4632
    General Motors of Canada Ltd.
    Diane Lehman
    Public Relations
    (905) 644-3883