SOURCE: Sterling National Bank

Sterling National Bank

December 12, 2016 09:00 ET

Lindy Baldwin Joins Sterling National Bank's Franchise Finance Team

Baldwin to grow and strengthen relationships with franchisors and franchisees

MONTEBELLO, NY--(Marketwired - December 12, 2016) - Sterling National Bank, the principal subsidiary of Sterling Bancorp (NYSE: STL), announced today that Lindy Baldwin has joined the bank's Franchise Finance team as Managing Director, Franchise Finance and Vice President. She will report to Keith Smith, Senior Managing Director of the Equipment Finance Division and SVP at Sterling.

Baldwin will drive a comprehensive business development plan, targeting franchise finance lending opportunities across the U.S. market. She will be responsible for contributing to the team's growth and profitability by strengthening relationships with franchisors and franchisees. Baldwin's product focus will encompass real estate, fee and leasehold mortgage, equipment, business value, acquisition refinance, recapitalization, interim development, remodeling, permanent and capital loan.

Baldwin brings a wealth of experience in franchise financing and a proven ability to build strong customer relationships to drive sales. She was most recently an Account Manager with Pacific Premier Bank, where she was responsible for conducting cash flow analysis to review opportunities, presenting financing options to franchisees and delivering loan proposals. Prior to Pacific Premier Bank, she held positions with Infinity Franchise Capital and First Franchise Capital Corporation.

"We are excited to welcome Lindy to our team," said Tom Geisel, President of Specialty Finance. "She has a track record of delivering excellent customer service to each and every client, including the nation's top franchisees. She will prove invaluable to the growth of Sterling's Franchise Finance team and the bank's overall success."

About Sterling National Bank
Sterling National Bank, the principal subsidiary of Sterling Bancorp, specializes in the delivery of service and solutions to business owners, their families, and consumers in communities within the greater New York City area through teams of dedicated and experienced relationship managers. Sterling National Bank offers a complete line of commercial, business, and consumer banking products and services. For more information, visit

Forward-Looking Statements
This release may contain "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements may concern Sterling's current expectations about its future results, plans, operations and prospects and are subject to numerous assumptions, risks and uncertainties, including inflation; the effects of, and changes in, trade; changes in asset quality and credit risk; introduction, withdrawal, success and timing of business initiatives; capital management activities; customer disintermediation; and the success of Sterling at managing these risks. Other factors that could cause Sterling's actual results to differ from those indicated in forward-looking statements are included in the "Risk Factors" section of Sterling's securities filings with the Securities and Exchange Commission. The forward-looking statements included herein are only made as of the date hereof, and Sterling specifically disclaims any obligation to update these statements in the future.

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