April 05, 2012 14:30 ET

The Line-Up is Here! brand.LIVE and Live Nation Bring the Music for Virgin Mobile Presents LIVE at Squamish

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 5, 2012) -

Editors Note: There is a photo associated with this Press Release.

Music fans felt the excitement as brand.LIVE and Live Nation announced the 2012 line up for Virgin Mobile Presents LIVE at Squamish.

Now entering its third year, the festival provides non-stop entertainment on multiple stages throughout the weekend. Confirmed artists include The Tragically Hip, City and Colour, The Sheepdogs, Chromeo, Beats Antique, Mother Mother, Charles Bradley, Lights, The Airborne Toxic Event, Kathleen Edwards and many more.

Other highlights include an artisan village, multiple food and beverage bistros, the return of the Sennheiser Silent Disco, and the meadow soundstage - all set beneath the breathtaking vistas of the Squamish valley.

"We are very excited to keep growing this festival, and are delighted to welcome Virgin Mobile back as our presenting sponsor," says Jordan Melville, Managing Director at brand.LIVE. "This partnership has seen significant growth and unbeatable perks available for Virgin Mobile Members who join us for a weekend full of great music."

As presenting sponsors, Virgin Mobile is giving its Members the chance to get their weekend passes first through a Members-only pre-sale at, with an exclusive 10 per cent discount. To keep up with the details on all the benefits that Members can get at the festival, follow Virgin Mobile on Twitter and Facebook.

Additional partnerships include a strategic alignment with Molson Canadian's Red Leaf Project (, a national initiative that invites Canadians to volunteer for sanctioned green projects online in return for access to festival tickets.

This year the festival is also pleased to announce that direct coach transportation will be available for between downtown Vancouver and the festival grounds. Check out for details.

Ticket info:

Event details:

  • Date: Friday August 24thth - Sunday August 26st, 2012
  • Venue: Hendrickson Fields & Logger Sports Ground, Squamish, B.C.
  • Accommodations: This year the festival is selling on-site VIP camping as well as standard camping nearby, full details can be found on the website.

To learn more about the festival, view the complete line-up, learn about local camping and hotel accommodations or to purchase tickets, visit

About brand.LIVE

Multi-award winning brand.LIVE is one of Canada's leading event production and management agencies with a diverse portfolio of extraordinary events. Notable projects include: the 2005, 2009 and 2011 Grey Cup Festivals, 2011 Canada Day at Canada Place Celebration, The Parks Canada Centennial Celebration, The Sarah McLachlan "Summer Sessions" Concert at Ambleside Park, The Whistler Crankworx Concert Series, The BC Children's Hospital Foundation Crystal Ball Gala as well as the annual Celebration of Light Fireworks Festival. Based in Vancouver's Yaletown district, brand.LIVE produces exceptional events that feature innovative programming fused with cutting-edge creativity, and were the first production company in Canada to actively engage and promote the world-wide EcoNeutral program while offsetting the carbon footprint of every event they produce.

About Live Nation Entertainment:

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders:, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit

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