SOURCE: LINE-X Acquisition LLC

LINE-X Acquisition LLC

July 09, 2013 08:00 ET

LINE-X® Protective Coatings Launches New Bedliner Product -- LINE-X PLATINUM -- With Lifetime Warranty

New Product Is 300 Percent Tougher & Guaranteed to Never Crack, Dull or Disappoint

HUNTSVILLE, AL--(Marketwired - Jul 9, 2013) - LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, today announced the official launch of its newest spray-on bedliner, LINE-X PLATINUM. A major upgrade to the already impressively durable protective coatings product line up, LINE-X PLATINUM is 300 percent tougher than the industry standard bedliner available on the market today. Scientifically engineered from the same technology as LINE-X's popular PAXCON protective coatings used by military personnel and on the United States Pentagon, LINE-X PLATINUM is enriched on a molecular level, using a pure polyurea technology to combine superior strength and flexibility. LINE-X PLATINUM is now available within the extensive LINE-X global franchise network.

"LINE-X PLATINUM is a true example of the innovation our product development engineers can achieve. No other product available today in the truck bedliner market can offer the same impressive results and lifetime warranty LINE-X now offers with LINE-X PLATINUM," said Kevin Heronimus, LINE-X CEO. "LINE-X PLATINUM has been scientifically engineered to withstand extreme exposure to the elements and harsh work environments and will be available in over 500 of our LINE-X franchises across the globe. Building on the molecular foundation used in other LINE-X protective coatings to keep our military safe, now all consumers can take advantage of the same level of protection with a lifetime guarantee."

LINE-X PLATINUM, like all LINE-X products, is available in a variety of customizable color options. LINE-X PLATINUM is fade resistant and offers U.V. protection and excellent gloss retention for a guaranteed long-lasting finish. With impressive impact and abrasion resistance, LINE-X PLATINUM comes with a nationwide lifetime warranty. Offering improved specifications that amount to 60 percent higher tensile strength, 92 percent higher abrasion resistance, 120 percent higher elongation and 162 percent higher tear strength, LINE-X PLATINUM test results far exceed the industry standard.

With exceptional laboratory results, LINE-X PLATINUM effectively triples bedliner performance. In tests measuring the effect of stress versus strain, important statistics in the determination of toughness, LINE-X PLATINUM achieved results 300 percent higher than the industry standard spray-on bedliner.

Although widely known for its spray-on truck bedliners, LINE-X has utilized its attributes to penetrate other markets including military, industrial and commercial applications. LINE-X's unique solutions for a wide range of applications provide options that are flexible in terms of durability, appearance and protection. Available throughout the company's network of over 500 professional, franchised centers in over 48 countries, LINE-X continues to lead the marketplace with innovative products that provide unique protective coatings solutions. LINE-X products are tested for strength and protection both in the laboratory and in harsh, real-world conditions to ensure the highest levels of durability. For more information about LINE-X products, applications and dealer locations, visit LINE-X online at

About LINE-X Protective Coatings
LINE-X Protective Coatings ( is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Ala., with more than 500 locations in 48 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at:

Contact Information

  • Contact:
    Teppy Wigington
    Marketing Director
    LINE-X Protective Coatings
    (949) 842-4079