Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation

July 07, 2010 08:30 ET

Lingo Media Updates on ELL Technologies Acquisition and Business Strategy

TORONTO, ONTARIO--(Marketwire - July 7, 2010) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media" or the "Company"), a leader in online and print-based English language learning solutions, is pleased to provide a shareholder update on its most recent acquisition, ELL Technologies Limited ("ELL Technologies") which is being marketed under the Q Group brand. The newly acquired company distributes ELL products to 11 markets, including China, Korea, Malaysia, Mongolia, the Philippines, Vietnam, Denmark, the Netherlands, Slovakia, Turkey, and the U.S.

On May 13, 2010, Lingo Media announced that it had acquired all issued and outstanding shares of UK-based ELL Technologies Limited. The purchase of this globally-established multi-media and online training company has enabled Lingo Media to expand its product line and extend its reach into 10 new countries, driving increased revenues. 

In the 45 days since the acquisition, Lingo Media has made a number of significant moves including rationalizing ELL Technologies' headcount, training its Beijing-based sales team on the Q Group products for distribution in China, and hiring additional sales and marketing staff to expand the distribution of the Q Group products. The first such hire was the addition of Martin Apel who is leading the distribution of the Q Group products in Central and South America. Lingo Media will continue to seek distribution in new territories to expand ELL Technololgies' global presence.

ELL Technologies' products have all been developed with state of the art technology and proven pedagogical principles. ELL Technologies has developed 560 hours of innovative, interactive language instruction for online and 1,200 hours for LAN (local area network). All courses have been developed based on the Council of Europe Framework (CEF); correlated with international English exams using the Test of English as a Foreign Language (TOEFL) and the International English Language Testing System (IELTS) standards. The product portfolio acquired includes a wide variety of learning platforms with a full comprehensive suite of English language products including computer-based lessons and features such as assessment tools, video and voice recognition exercises. This platform also allows the learner to not only speak and listen, but read and write as well. 

Michael Kraft, President & CEO of Lingo Media said, "Through the acquisition of ELL Technologies we have further positioned ourselves in the English education industry with a full product suite of interactive, online and print-based products covering several vertical end market users. Students who are studying abroad, employees who need to learn English and corporations who need to train their staff in English now have a one stop shop in Lingo Media. With ELL Technologies' acquistion now integrated, we are focused on driving sales contracts and building the business."

About ELL Technologies Limited

ELL Technologies Limited markets and sells its products under the Q Group brand. ELL Technologies specializes in the development, production, and marketing of innovative solutions for learners of English as a Foreign Language (EFL) and English as a Second Language (ESL). ELL Technologies' commitment to academic and technological excellence has led to many successful alliances with learning institutions, language schools, ministries of education, leading publishers and professional e-learning organizations across the globe. ELL Technologies is now a leading global developer of English language learning multimedia solutions for corporate, institutional, and retail markets. 


Lingo Media Corporation ( is a diversified online and print-based education products and services company focused on English language learning ("ELL") on an international scale through its four distinct business units. ELL Technologies is a globally-established ELL multi-media and online training company marketed under the Q Group brand ( Parlo is a fee-based online ELL training and assessment service ( Speak2Me is a free-to-consumer supported online ELL service ( Lingo Learning is a print-based publisher of ELL programs. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of more than 300 million students. The Company continues to expand its ELL offerings in China and plans to extend its reach globally.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on or


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