Lingo Media Corporation
TSX VENTURE : LM
OTC Bulletin Board : LMDCF

Lingo Media Corporation
ELL Technologies Limited

ELL Technologies Limited

December 23, 2010 08:30 ET

Lingo Media's ELL Technologies Secures Distribution Partnership With China Distance Education Holdings Limited

TORONTO, ONTARIO--(Marketwire - Dec. 23, 2010) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media" or the "Company"), a leader in online and print-based English language learning solutions, is pleased to announce that its wholly-owned subsidiary, ELL Technologies Limited ("ELL Technologies"), has entered into a distribution agreement with China Distance Education Holdings Limited (NYSE: DL) ("CDEL"), a leading provider of online education in China focusing on professional education. 

CDEL will market and sell ELL Technologies' suite of products on its e-learning platforms in China. CDEL's students will be able to subscribe to ELL Technologies' online training products, which are sold and marketed under the Q Group brand. CDEL's students will therefore have the opportunity to improve their English using courses such as English for Kids, Spoken English, Business English, Travel English, and TOEFL English.

Michael Kraft, President & Chief Executive Officer of Lingo Media, said: "We are delighted to enter into this partnership with CDEL. We know our products will allow CDEL to provide their students with a formidable offering in English Language Learning. This agreement is another significant milestone in our plan to expand our offering through a number of partnerships in China with mature distribution networks."

Ping Wei, Chief Financial Officer of CDEL, stated: "We are excited to add Q Group products to our portfolio of online courses. ELL's English language learning solutions are a good complement to our existing suite of professional education courses. This addition will allow our students to take advantage of our more comprehensive course offering to further their professional development. We look forward to working closely with Lingo Media and ELL to meet our students' English language learning needs."

About China Distance Education Holdings Limited (NYSE: DL)

China Distance Education Holdings Limited is a leading provider of online education in China focusing on professional education. The courses offered by the company through its websites are designed to help professionals and other course participants obtain and maintain the skills, licenses and certifications necessary to pursue careers in China in the areas of accounting, law, healthcare, construction engineering, information technology and other industries. The company also offers online test preparation courses to self-taught learners pursuing higher education diplomas or degrees and to secondary school and college students preparing for various academic and entrance exams. In addition, the company offers online foreign language courses.

About ELL Technologies Limited

ELL Technologies Limited markets and sells its products under the Q Group brand. ELL Technologies specializes in the development, production, and marketing of innovative solutions for learners of English as a Foreign Language (EFL) and English as a Second Language (ESL). ELL Technologies' commitment to academic and technological excellence has led to many successful alliances with learning institutions, language schools, ministries of education, leading publishers and professional e-learning organizations across the globe. ELL Technologies is a leading global developer of English language learning multimedia solutions for corporate, institutional, and retail markets. 

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media Corporation (www.lingomedia.com) is a diversified online and print-based education products and services company focused on English language learning ("ELL") on an international scale through its four distinct business units: ELL Technologies; Parlo; Speak2Me; and Lingo Learning. ELL Technologies is a globally-established ELL multi-media and online training company marketed under the Q Group brand (www.qgroupplc.com). Parlo is a fee-based online ELL training and assessment service (www.parlo.com). Speak2Me is a free-to-consumer advertising-based online ELL service in China (www.speak2me.com/advertising). Lingo Learning is a print-based publisher of ELL programs in China. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of more than 300 million students. The Company continues to expand its ELL offerings in China and is extending its reach globally.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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