Lingo Media Corporation
TSX VENTURE : LM
OTC Bulletin Board : LMDCF

Lingo Media Corporation

November 24, 2010 08:45 ET

Lingo Media's ELL Technologies Signs Agreement With La Mark for Brazil's Largest Mobile Service to Sell Online English Lessons

TORONTO, ONTARIO--(Marketwire - Nov. 24, 2010) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media" or the "Company"), a leader in online and print-based English language learning solutions, is pleased to announce that its wholly-owned subsidiary, ELL Technologies Limited ("ELL Technologies"), has signed a distribution agreement with La Mark Vision Ltd. ("La Mark"), a mobile learning and training company. The first contract under this agreement has been signed with Brazil's largest mobile phone service provider.

La Mark will market ELL Technologies' online subscription-based English courses under the brand Kantoo. The mobile carrier will offer these products on multiple channels including its data products and accessories, on its website, and online campaigns in Brazil. Users will have a free trial period and then be offered a subscription.

Michael Kraft, President & CEO of Lingo Media, said: "We are delighted to enter this partnership with La Mark. The pairing of our products creates a formidable partnership. We are just beginning to reach the enormous global market for people who want to learn English on desktop and mobile platforms."

About La Mark Vision Ltd.

La Mark Vision Ltd is an innovative company with the passion to expand the boundaries of knowledge. La Mark specializes in English mobile learning products and thus aims to make learning accessible to as many people as possible, to provide the opportunity to fulfill personal dreams, and to improve the quality of people's lives. The La Mark team, comprised of experts from all over the world, includes a unique composition of professionals from different disciplines such as: linguistics, pedagogy, innovation, user interface, information, and wireless technologies. La Mark is a member of the Ampal - Merhav Group, which holds different public and private companies in the areas of Telecom, Energy, Infrastructure, Technology, and Agriculture.

About ELL Technologies Limited

ELL Technologies Limited markets and sells its products under the Q Group brand. ELL Technologies specializes in the development, production, and marketing of innovative solutions for learners of English as a Foreign Language (EFL) and English as a Second Language (ESL). ELL Technologies' commitment to academic and technological excellence has led to many successful alliances with learning institutions, language schools, ministries of education, leading publishers and professional e-learning organizations across the globe. ELL Technologies is now a leading global developer of English language learning multimedia solutions for corporate, institutional, and retail markets. 

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media Corporation (www.lingomedia.com) is a diversified online and print-based education products and services company focused on English language learning ("ELL") on an international scale through its four distinct business units: ELL Technologies, Parlo, Speak2Me and Lingo Learning. ELL Technologies is a globally-established ELL multi-media and online training company marketed under the Q Group brand (www.qgroupplc.com). Parlo is a fee-based online ELL training and assessment service (www.parlo.com). Speak2Me is a free-to-consumer advertising-based online ELL service in China (www.speak2me.com/advertising). Lingo Learning is a print-based publisher of ELL programs in China. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of more than 300 million students. The Company continues to expand its ELL offerings in China and is extending its reach globally.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.

NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

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