Lingotek and Mirum Announce New Translation Integration Inside Sitecore

LEHI, UT--(Marketwired - September 09, 2015) - Lingotek | The Translation Network, the creator of the first cloud-based translation management system, and Mirum, a new global agency focused on business transformation, marketing innovation and commerce, proudly announce a new connector for Sitecore. The Lingotek - Inside Sitecore connector can be easily integrated to allow customers to quickly translate content directly within Sitecore using machine, community or professional translation.

Sitecore, widely recognized as one of the world's leading web content management systems, was included in the Leader quadrant in Gartner's Magic Quadrant for Web Content Management as of October 2014 and was a Forrester Research Leader in the Forrester Wave: Web Content Management Systems, Q1 2015.

Mirum, a new global agency with 46 offices in over 20 countries, is Lingotek's chosen partner for the creation and development of the Lingotek - Inside Sitecore connector. Mirum is a group of makers, believers, and make-believers. They were created as a new agency with a pioneering spirit whose principles are deeply rooted in innovation, design, data, marketing and technology. Driving business to trans­form in a world of constantly evolving behaviors and expectations. Mirum strives for collaboration and believes amazing things can happen when you "Never Lose Your Sense of Wonder."

Mirum is also a Gold Member of the Sitecore Technology Partner Program, and is a part of an elite group of partners that extend and enhance the capabilities of Sitecore's award winning customer experience management platform.

The Lingotek - Inside Sitecore connector enables users to make their Sitecore website content truly multilingual. The connector integrates with Lingotek's cloud-based translation management system (TMS) via their Multilingual API 5.0 -- giving users the power to build a consistent, up-to-date, multilingual website. Lingotek clients have seen cost savings over 50%, faster translation times, higher quality by giving users real-time monitoring, customized translation workflows and in-context review and by eliminating the copy/paste method of translation. All the while lowering the manual burden of launching in new markets so clients can consistently deliver their brand to consumers worldwide in the fastest and most cost-effective way possible.

The Lingotek - Inside Sitecore Connector provides powerful translation functionality never before available:

• Cost Savings - You can largely avoid the cost of having professional translators work on small but expensive jobs by having your community do the translations. If you still want professionals involved, have them just do a final review of the community translations at a much lower cost.
• Faster Translation Times - A strong community can identify new content and have it translated the same day with the right tools and access. In fact, your community can self-select the most important content and translate it first. Even if you still use professional translators you will see a substantial speed increase.
• Higher Quality - It may seem counter-intuitive to think that a community of non-professional translators would produce higher-quality translations, but it's true. One study showed that computer-aided community translations were indistinguishable from professional translations and sometimes even superior since the community had a more topic-specific knowledge of the language. Subject matter expertise is important!
• Real-time Monitoring - Know down to the sentence what has been translated and how much remains. The days of emailing a word document into a black hole and waiting for it to come back translated with no indication of ongoing progress are gone.
• Eliminate the Copy/Paste Method of Translating - Copying and Pasting content into emails or documents is messy and confusing. Multiple versions of documents creates errors and lag in your project. Translating content directly in its native environment facilitates a smooth flow and fast turn-around.
• In-context review - All localized content is automatically merged back into your enterprise application ensuring that it can be previewed and reviewed in-context.

"Lingotek - Inside Sitecore connector is a game changer for our clients that use Sitecore," said Matt Webb, Global CTO for Mirum "We have been working closely with Lingotek to build the Inside Sitecore connector and could not be happier to have chosen Lingotek as our translation partner. Their knowledge and expertise in the translation industry is second to none and we currently have our teams building it into our clients' Digital Transformation process across the world."

Because the Lingotek TMS is directly integrated with Sitecore, content is seamlessly transferred between the two systems and translated -- largely eliminating the need for complicated spreadsheets and long email threads. Users now gain visibility -- down to the sentence-level -- into what has been translated and view the most current version of any translated piece in real time.

"The Lingotek - Inside Sitecore connector automates a huge part of the translation process in Sitecore," said Kent Bridges, Lingotek VP of Business Development. "This automation frees website professionals to spend less time on manually managing translation projects and more time and resources on what they do best."

The Lingotek - Inside Sitecore connector will be sold by Mirum Worldwide, Lingotek and Lingotek's Worldwide Digital Agency partners.

To learn more Lingotek + Mirum + Sitecore you can access the following resources:

• Register for webinar September 22, 2015
• Learn more about Lingotek - Inside Sitecore connector
• Learn more about Lingotek + Mirum Agency

About Lingotek
Lingotek | The Translation Network enables the creation and management of multilingual content inside your enterprise applications. The Lingotek solution leverages People, Process and Technology. We have unparalleled expertise in web content, documentation and software localization. We employ a proven translation and localization process. This, combined with our cloud-based translation management system, empowers enterprises to engage customers globally. For more information visit lingotek.com.

ABOUT MIRUM
Mirum is a new agency created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations. Operating in 20 countries, with 46 offices and more than 2,200 professionals, Mirum is a global agency that is a part of the J. Walter Thompson Company and WPP family (NASDAQ: WPPGY). For more information visit mirumagency.com.