SOURCE: Oracle Corporation

Oracle Corporation

December 13, 2010 08:00 ET

LinkShare Corporation Improves Data Warehouse Performance and Availability With Migration to Oracle® Exadata Database Machine

Leading Global Performance Marketing Network Leverages Technology to Improve Service Level Agreements With Advertisers and Publishers

REDWOOD SHORES, CA--(Marketwire - December 13, 2010) - (NASDAQ: ORCL)

News Facts

  • LinkShare, a leading performance marketing network, has significantly enhanced the performance and availability of its reporting and analysis services for hundreds of thousands of advertisers and publishers in its network using Oracle® Exadata Database Machine.
  • By migrating its data warehouse to Oracle Exadata Database Machine, LinkShare was able to:
    • Cut in half the average response time for customer queries;
    • Shorten load times significantly while simultaneously serving end users; 
    • Enable advertisers and publishers to analyze the performance of their campaigns on a near real-time basis; and,
    • Deliver a more resilient data warehouse with Oracle Real Application Clusters resulting in 24-hour-a-day access to data for advertisers and publishers.

Enhanced Reports and Dashboard Performance

  • Headquartered in New York City, LinkShare provides Fortune 500 businesses with a wide range of online marketing services including search engine marketing (SEM), lead generation and affiliate marketing. LinkShare's worldwide affiliate marketing network drives more than one million online transactions daily.
  • LinkShare uses Oracle Business Intelligence Enterprise Edition (OBIEE) with Oracle Exadata Database Machine for reporting and analysis to deliver:
    • Advertiser and publisher dashboards;
    • A reporting system for internal and external users called Synergy Analytics; and,
    • An ad hoc system for internal analysts using Oracle Answers.
  • The improvement in performance due to Oracle Exadata Database Machine has enabled LinkShare to deliver deeper levels of intelligence to its clients. For example, the front page of advertiser dashboards now features summaries of the top 10 publishers and their results so advertisers can quickly see how best to maximize their advertising spend.
  • Pythian, a leading database services company and a Platinum member of the Oracle PartnerNetwork (OPN), helped LinkShare deploy Oracle Exadata Database Machine to internal business analysts in June 2010 and completed migration of external users onto the system in early August. Pythian is also providing ongoing operational and management support of LinkShare's Oracle Exadata Database Machine environment.
  • LinkShare purchased Oracle Exadata Database Machine in December 2009.

Supporting Quote
"With Oracle Exadata we have the ability to scale to tens of thousands of concurrent users, as well as service those users with acceptable SLAs while simultaneously inserting and updating large amounts of data in the database," said Jonathan Levine, COO, LinkShare Corporation. "We're seeing great improvements in queries that require analyses across large dimensions, such as when advertisers need to know which publishers sell which products most successfully. Those types of reports are orders of magnitude faster." 

Supporting Resources

About Oracle Exadata Database Machine

About Oracle Database 11g

About Oracle Real Application Clusters

About Oracle Business Intelligence

Video: LinkShare Uses Oracle Exadata for Real-time Data Analysis

Podcast: LinkShare Migrates to Oracle Exadata

Connect with Oracle Database via Blog, Facebook and Twitter

About Oracle Exadata
The Oracle Exadata Database Machine is the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) applications, making it the ideal platform for consolidating onto grids or private clouds. It is a complete package of servers, storage, networking, and software that is massively scalable, secure, and redundant. With Oracle Exadata Database Machine, customers can reduce IT costs through consolidation, manage more data on multiple compression tiers, improve performance of all applications, and make better business decisions in real time.

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is the performance marketing network for Rakuten, one of the world's largest Internet service companies. For more information, please visit:

About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at

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