SOURCE: LinkSmart


November 12, 2012 09:00 ET

LinkSmart Appoints Digital Publishing Expert Emmanuel Puentes as Chief Technology Officer

Former Lijit Networks and Federated Media Publishing CTO Will Lead Engineering and Product Development for Text Link Optimization Startup

BOULDER, CO--(Marketwire - Nov 12, 2012) - LinkSmart, Inc., the leading provider of text link optimization solutions for web publishers, today announced that Emmanuel "Manny" Puentes has joined the company as Chief Technology Officer (CTO), leading its product and engineering efforts. A 15-year veteran of the publishing and software industries, Puentes brings deep experience building large-scale networks and collaborative communication systems.

"Manny brings a balanced mix of hands-on technical expertise, leadership, and a like-minded vision to LinkSmart that earns him respect among his peers," said Pete Sheinbaum, Founder and CEO of LinkSmart. "We welcome him to the team and look forward to him helping us get to the next level."

Puentes joins LinkSmart after serving as CTO of Federated Media Publishing, where he successfully led an engineering team that built and operated one of the web's largest real-time, advertising, bidding and delivery infrastructures. Puentes joined Federated through its 2011 acquisition of Lijit Networks, an advertising and analytics company, where Puentes held the position of CTO and oversaw the creation of the company's real-time, highly transactional advertising platforms. Prior to Lijit, Puentes built the global multimedia architecture for Raindance Communications' web conferencing service, where he earned a patent in collaborative communications.

"I've always been drawn to the rush that comes with creating new technologies," said Puentes. "After hearing about LinkSmart's approach to solving many of the publishing industry's challenges through text link optimization, I knew they were on to something big and this was a company I had to be part of."

About LinkSmart
LinkSmart is the leading provider of text link optimization solutions for web publishers. Its cloud-based link management solution analyzes, optimizes, and manages text-linked keywords. LinkSmart's solution provides end-to-end functionality that reveals actionable insights into how readers navigate through websites, giving publishers the power to direct readers to valuable areas by leveraging text links currently in place or dynamically adding new ones, acting as a core piece of publishers' content and traffic management systems. Founded in 2009, LinkSmart is based in Boulder, Colorado and is backed by leading technology venture capital firms Foundry Group, Sutter Hill Ventures, and Costanoa Venture Capital. For more information or to request a trial, visit

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