SOURCE: Lion Street

Lion Street

January 24, 2012 10:54 ET

Lion Street Builds Momentum and Announces 2012 Expansion Plans

AUSTIN, TX--(Marketwire - Jan 24, 2012) - Lion Street, the life insurance distribution company founded by Bob Carter, announces its 2012 growth plan after achieving strong first year results. Having exceeded its goals for both revenue and new firms, Lion Street's 51 Advisor-Owners representing 33 firms have created the momentum for continued success this year.

Lion Street will limit its second year expansion to 21 growth markets in the United States. "Our goal," says founder Bob Carter, "is to have the right presence in key geographic markets nationwide, while maintaining our philosophy of building an exclusive network of fiercely independent life advisors."

Life insurance producers focused on the high-net-worth and executive benefits markets will continue to embrace Lion Street's advisor-owned business model. "We are creating a select community of life insurance professionals meeting our ownership criteria and helping them leverage our proprietary resources and influence with the industry's best carriers," says Carter.

Brian Murphy, EVP of The Hartford, comments on his company's relationship with Lion Street by saying, "We believe in direct access and strong relationships. When we wanted to expand to independent, we were not going to do it through intermediaries. We were going to go directly to producers, and have select relationships with firms such as Lion Street. I believe in the vision for this company."


Lion Street, Inc. is a privately held financial services distribution company based in Austin, Texas. Lion Street provides elite independent life insurance producers access to the financial products, intellectual capital, and specialized resources they need to meet the sophisticated needs of their high-net-worth and corporate clients. Founded by industry veteran Bob Carter, Lion Street is a portfolio company of Austin Ventures, a venture capital and growth equity firm with $3.9 billion of assets under management. To learn more about Lion Street, visit

Contact Information


    Bill Thurston
    EVP Business Development
    Lion Street
    Email Contact
    (512) 776-8440