SOURCE: Lionel Trains

Lionel Trains

December 04, 2013 09:00 ET

Lionel Tracks Offers Fans a Central Terminal for Rail-Related Information

New Platform Operates as Digital Depot for Train Enthusiasts

NEW YORK, NY--(Marketwired - Dec 4, 2013) - Lionel Trains, the iconic model train company, today unveiled Lionel Tracks, a web-based destination that aggregates content celebrating all things locomotive. Lionel Tracks identifies and curates train-related content across many categories from history and modeling updates to rail culture, old and new.

Lionel Trains researchers determined that train-related content is abundant yet fragmented, and they identified the need for a digital outpost for locomotive fans and hobbyists. Developed by RED Interactive Agency, the new content hub tags information, photos and videos into categories including Culture, History, Hobbyist, Locomotives and Tech to appeal to train enthusiasts of all ages.

Lionel Tracks is the Company's latest effort to bridge its 113-year history to a new audience of next-generation train enthusiasts. Collectors, families and even historians can find inspiring stories and news about rail culture from around the world.

"Lionel is expanding the joy of trains to new generations by embracing the digital era," said Jerry Calabrese, CEO of Lionel Trains. "Lionel Tracks appeals to younger generations who are already active in the digital arena, while also providing loyal fans and hobbyists a one-stop destination for all train-related content."

In addition to offering fans of Lionel another way to engage with the brand, the Lionel Tracks content hub speaks to a larger marketing trend wherein brands are seeking further ways to expand their audience through multichannel storytelling.

Lionel Tracks is the most recent addition to the Lionel digital universe following the launch of Battle Train, its first iOS gaming application, back in August. For more information, please visit lioneltracks.com.

About Lionel Trains
Lionel Trains (http://www.lionel.com/) is an iconic model train company that's captured the hearts and stirred the imaginations of both young and old since 1900. The Company offers a wide product range of interactive train sets, track and accessories. In 2013, Lionel Trains introduced its first iOS gaming application, Lionel Battle Train. The Company also released a line of ornaments and décor items the same year. You can follow Lionel on Twitter and Instagram or like us on Facebook.

About RED Interactive Agency
RED Interactive Agency (http://ff0000.com/) is a full-service digital agency dedicated to creating the most meaningful and effective digital solutions for progressive brands. Founded in 1999, RED has offices in Santa Monica, Salt Lake City, and Boulder. The client-focused and results-oriented agency offers a range of services that encompass digital strategy, design, technology and media. Passionate about delivering exceptional results for their clients, RED has created award-winning strategies, websites, applications, campaigns and mobile experiences for market leaders such as ESPN, Disney, Microsoft, NVIDIA, adidas, LEGO, Roll Global, Guggenheim Partners, Paramount Pictures, Ford, Hulu, National Geographic and Sony Pictures. You can follow RED on Twitter, Facebook, Google+ and Instagram.

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