SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

October 25, 2010 08:28 ET

LIONSGATE® Brings Life to Its Upcoming Film, For Colored Girls, on Mobile Phones

Film Slated for Release in Theaters November 5, 2010; Augme Ad Life™ Mobile Platform Positions LIONSGATE® as Marketing Leader by Enabling Consumers to Interact With Barcode Technology That Launches an Enriched Online Experience

NEW YORK, NY--(Marketwire - October 25, 2010) -  Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing solutions that offers the only end-to-end mobile marketing platform, today announced that it has launched a mobile marketing campaign with LIONSGATE® for its upcoming universal-themed feature film, For Colored Girls. The picture, written for the screen and directed by Tyler Perry, is based on Ntozake Shange's Tony Award® winning play, "For Colored Girls Who Have Considered Suicide When The Rainbow Is Enuf," which takes the audience on a poetic exploration of what it is to be a woman of color. The film has a strong female ensemble cast, including Janet Jackson (TYLER PERRY'S WHY DID I GET MARRIED TOO?, POETIC JUSTICE); Loretta Devine (CRASH); Kimberly Elise (TYLER PERRY'S DIARY OF A MAD BLACK WOMAN, THE GREAT DEBATERS); Macy Gray (LACKAWANNA BLUES); Thandie Newton (CRASH); Phylicia Rashad ("The Cosby Show"); Anika Noni Rose (DREAMGIRLS); Tessa Thompson (MISSISSIPPI DAMNED); Kerry Washington (the upcoming NIGHT CATCHES US); and Whoopi Goldberg (THE COLOR PURPLE). Augme's AD LIFE™ mobile marketing platform will enable consumers to interact with movie posters and other marketing collateral to explore added online content, leading up to the film's expected November 5, 2010 release date.

"Audiences are constantly seeking additional information on the films that interest them," said David Apple, Chief Marketing Officer at Augme Technologies. "By working with Augme to create this mobile marketing campaign, LIONSGATE is placing that information and rich experience at the prospective audience's fingertips at the moment their interest is peaked."

QR codes, two-dimensional codes readable by smartphones, will be accessible on printed posters directing users to a full mobile site for the For Colored Girls movie trailer, a 'Living Portraits' gallery of the movie's powerful cast, a synopsis of the film, cast and crew information and a set text reminder for the movie's release date. Consumers can text 'COLORS' to 30333 or scan the 2D barcode featured on the posters, in order to experience the full For Colored Girls mobile site, in cities nationwide, including New York City, Los Angeles, Houston and Chicago. The unprecedented gallery of 'Living Portraits' photographed by Tim Palen, can be viewed on desktops at

"This is a profound and moving film whose characters will resonate deeply with the audience. Augme worked very closely with us to extend and enrich this relationship through 'Living Portraits,' and we are excited to work with them to provide the audience with this level of experience," said Danielle DePalma, VP, New Media, Theatrical Marketing, LIONSGATE.

About For Colored Girls

In 1974, Ntozake Shange's choreopoem "For Colored Girls Who Have Considered Suicide When The Rainbow Is Enuf" made its stage debut, combining poetry, dance and music, and most significantly, placing the black female experience center stage. In lyrical, honest, angry, funny and tender language, Shange's "colored girls" evoked the feelings woven into the fabric of black female life in America. Within two years, the play became a Broadway sensation, won Obie and Tony awards, and would eventually be produced in regional theaters throughout the country. Now, thirty-six years later, filmmaker Tyler Perry adapts this landmark work for the big screen, integrating the vivid language of Shange's poems into a contemporary narrative that explores what it means to be a woman of color -- and a woman of any color -- in this world.

FOR COLORED GIRLS weaves together the stories of nine different women -- Jo, Tangie, Crystal, Gilda, Kelly, Juanita, Yasmine, Nyla and Alice -- as they move into and out of one another's existences; some are well known to one another, others are as yet strangers. Crises, heartbreaks and crimes will ultimately bring these nine women fully into the same orbit where they will find commonality and understanding. Each will speak her truth as never before. And each will know that she is complete as a human being, glorious and divine in all her colors.

LIONSGATE and TPS present a 34th Street Films / LIONSGATE production. FOR COLORED GIRLS stars Janet Jackson, Loretta Devine, Michael Ealy, Kimberly Elise, Omari Hardwick, Hill Harper, Thandie Newton, Phylicia Rashad, Anika Noni Rose, Tessa Thompson, Kerry Washington and Whoopi Goldberg. FOR COLORED GIRLS is written for the screen and directed by Tyler Perry, and based on the stage play "For Colored Girls Who Have Considered Suicide When The Rainbow Is Enuf" written by Ntozake Shange. The film is produced by Tyler Perry, Paul Hall and Roger M. Bobb. For more information on the film, please visit

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

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