SOURCE: Omniture

April 17, 2008 02:00 ET

Lippupiste Ltd. Turns to Omniture to Secure Strategic Partnerships and Increase Online Revenue

COPENHAGEN, DENMARK--(Marketwire - April 17, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced it has been chosen by Finland-based ticket sales company, Lippupiste Ltd., to help the company secure strategic partnerships with event organisers, and increase user registrations and online sales. Lippupiste Ltd. will implement the Web analytics solution, Omniture SiteCatalyst, in order to measure site users' behavior, improve effectiveness of marketing campaigns and increase visibility on its Web site --

Lippupiste Ltd. currently sells tickets via the Internet, telephone and its box office, but is keen to direct more customers to its online operation. The company's Web site has 150,000 registered users, and sells tickets for cultural events, such as the theatre and the opera -- where it commands a 90 per cent market share -- and also for sports and entertainment events.

Forging successful partnerships with event organisers is crucial for Lippupiste Ltd., as it is through these alliances that the company is allocated tickets to sell on its Web site. By implementing leading Web analytics technology, Lippupiste Ltd. can measure visitor behaviour in real-time, allowing it to respond immediately to changing visitor patterns and adjust online marketing and promotional activity accordingly. This detailed understanding of the site user will help Lippupiste Ltd. better serve content that is relevant and enticing to each visitor, helping it sell more tickets and generate higher revenue for the company and its partners.

SiteCatalyst was selected by Lippupiste Ltd. because it provides real-time data analysis and detailed, easy-to-use reports, which the company can present to its existing and potential partners to demonstrate the effectiveness of its Web site and marketing campaigns.

The reports generated by SiteCatalyst will show Lippupiste Ltd. what is happening online, including how and where visitors are arriving at the site; how visitors are navigating their way through the portal; and where and why visitors are dropping off the site.

"Omniture will show us what is working on the Web site and what is not. It will also highlight which of our marketing campaigns are delivering the best ROI. Armed with this data, we can ensure that we continue to invest in the most effective campaigns, while redirecting funds from underperforming campaigns to initiatives that will help grow the business," comments Kimmo Vihanto, marketing manager, Lippupiste Ltd.

Kimmo continued, "By implementing such sophisticated technology, we are also able to demonstrate to event organisers that we are in the strongest position possible to sell their tickets and establish ourselves as the ticket partner of choice."

"Omniture has a wealth of experience in the retail sector, which Lippupiste Ltd. is tapping in to. The company can respond to changing user patterns as and when they happen, giving it a competitive advantage," comments Jesper Lindhardt, general manager, Nordics and Benelux, Omniture. "Lippupiste Ltd. is using SiteCatalyst not only to improve its online presence and marketing initiatives, but also as a tool to strengthen its existing business relationships and help secure new accounts."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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