SOURCE: Liquid Machines

June 11, 2008 08:30 ET

Liquid Machines to Discuss Persistent Data Loss Prevention Strategies at SIFMA 2008 Technology Management Conference

Senior Executive Discusses the Role of Information-centric Solutions in Preventing the Loss of Confidential Corporate Information

WALTHAM, MA--(Marketwire - June 11, 2008) - Liquid Machines, Inc., the leader in Enterprise Rights Management (ERM) solutions, today announced that Ed Gaudet, senior vice president of corporate development and marketing, will lead a session at the Securities Industry and Financial Markets Association's (SIFMA) 2008 Technology Management Conference that discusses how financial services firms can implement persistent data protection within their infrastructure. The session, "Best Practices for Persistent Data Loss Prevention using Enterprise Rights Management," takes place in New York City's Hilton New York Hotel on Wednesday, June 11, from 9:00-9:45 am EDT in the Grand Ballroom on Level 2.

Data loss continues to be a primary concern for executives as large-scale data breaches are reported with increasing regularity. However, the real danger may be in the instances that are not reported. A recent report from the Enterprise Content Management Association, "Content Security: At the Fulcrum of Innovation and Risk," found that 43 percent of respondents indicated that they did not know if enterprise content had been inappropriately used or shared in the last two years. This statistic, when coupled with leading analyst firms' estimates of the cost of a record compromised in a data breach being $75 to $300, provides a strong proof point for enterprises to develop sound data loss prevention strategies.

During the presentation, Gaudet will discuss how financial services firms can prevent confidential information from unauthorized access or manipulation through the deployment of ERM and data loss prevention (DLP) solutions. Using these information-centric technologies allows companies to locate sensitive data, automatically apply access and usage policies and persistently protect the data regardless of where it goes inside or outside the organization.

"Preventing data loss is one of the biggest corporate challenges today as it has a direct impact on Compliance and Information Protection programs," said Gaudet. "If you lose customer data or intellectual property, you lose market share and competitive advantage. By combining information-centric technologies such as ERM and DLP, customers can easily locate, classify and protect their information persistently -- while it is at rest, in transit and in use."

Liquid Machines will also demonstrate the latest version of its enterprise rights management (ERM) solution, Liquid Machines Document Control 7.0, throughout the conference at Booth 4205. Built with support for Microsoft Rights Management Services (RMS), customers use Liquid Machines to secure and control their most critical information, including intellectual property, executive and board communications, customer data, and human resources information, while enabling secure collaboration and strict adherence to regulatory compliance without changing the way users work. Liquid Machines' ERM solution is compatible with the industry's most current applications, operating systems and computing architectures for customers in markets such as financial services, manufacturing, chemical and energy, life sciences, legal and government agencies.

About Liquid Machines

Liquid Machines is the leading provider of enterprise rights management (ERM) solutions that prevent the misuse, modification, loss or theft of intellectual property and sensitive information. By applying access and usage controls to the data itself, electronic information is persistently protected while at rest, in transit and in use -- empowering employees to securely collaborate and work with native file formats and applications. Liquid Machines enables global companies in the financial services, government, manufacturing, retail and healthcare industries to protect intellectual property regardless of where it goes, generating detailed access and usage reports that demonstrate compliance with privacy and industry regulations. Based in Waltham, Massachusetts, Liquid Machines is privately held and is backed by Atlas Venture, Draper Fisher Jurvetson, Goldman Sachs & Co, Masthead Venture Partners and RRE Ventures. For more information on the company and its vision for The Freedom of Security™, please visit

© 2008 Liquid Machines, Inc. All rights reserved. Liquid Machines Product or company names mentioned herein may be the trademarks of their respective owners. The information contained in this document represents the current view of Liquid Machines, Inc. on the issues discussed as of the date of publication.

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