SOURCE: Liquid Machines

December 12, 2007 09:00 ET

Liquid Machines' Ed Gaudet to Discuss How Leading Organizations Implement Information Protection Strategies With Enterprise Rights Management Solutions

Industry Veteran to Share Information Protection Best Practices at the Annual IT Roadmap Conference and Expo in Washington, D.C.

WALTHAM, MA--(Marketwire - December 12, 2007) - Liquid Machines, Inc., the leader in Enterprise Rights Management (ERM) solutions, today announced that Ed Gaudet, senior vice president of corporate development and marketing, will discuss how leading organizations are helping to enable new business initiatives through the successful implementation of information protection and control strategies. Gaudet's presentation, titled "Deperimeterization and the Death of Traditional Network Security," will be presented at the Network World IT Roadmap Conference and Expo, taking place at the Washington Convention Center in Washington, D.C. on Thursday, December 13, 2007.

In this talk, Gaudet will discuss how Enterprise Rights Management -- information protection software that enables companies to control access and usage of electronic information throughout its lifecycle -- is enabling companies to embark on new business initiatives, such as secure information sharing and global product design. Unlike traditional network-based security and access controls, ERM applies protection and security to the data itself, persistently controlling it regardless of whether it is at rest, in transit or in use. Leading organizations are implementing ERM solutions to secure the information exchanged within existing collaborative workflows, resulting in reduced risk of compliance violations and intellectual property leakage.

"Information protection strategies and Enterprise Rights Management solutions are driving new top-line business initiatives within leading Global 2000 organizations," said Gaudet. "Too many companies have fallen victim to the myth that perimeter-based security -- such as firewalls, data leak prevention, or full-disk encryption -- can adequately safeguard critical information. While these technologies play an important role in a security strategy, they do not sufficiently protect and control the majority of an enterprise's data -- data which is file-based, highly distributed and collaborative. These approaches provide a false sense of security and often result in a data breach or loss of intellectual property."

At the Network World IT Roadmap Conference, Gaudet will present:

--  "Deperimeterization and the Death of Traditional Network Security" on
    Thursday, December 13, 2007 at 11:30 a.m. EST.  This presentation is a part
    of the "Application and Data Security" track which begins at 10:15 a.m.
    EST.
    

Liquid Machines, a Platinum Sponsor of the conference, will have representatives available at the show to answer questions and demonstrate ERM technology. For more information on this event, or to register, please go to: http://www.networkworld.com/events/washington07/index.html.

About Ed Gaudet

Ed Gaudet is senior vice president of corporate development and marketing. With over 20 years of product management, marketing and business development experience, he is responsible for driving Liquid Machines' global growth and alliance strategy and expanding its solutions' footprint in the security market through a combination of corporate and business development strategies and programs. Additionally, Ed leads the development and communication of the company's marketing vision and strategy, cultivating growth opportunities in new and existing markets and integrating innovative technologies into Liquid Machines' award-winning products.

Prior to his current role, Ed was vice president of product management and marketing at Liquid Machines, where he created and led the company's widely acclaimed go-to-market and product strategy. Under his leadership, the company delivered the industry's first Enterprise Rights Management platform in 2003, expanded its product portfolio to include document, messaging and gateway-based solutions and executed strategic alliances with Microsoft and Symantec.

A frequent industry speaker on the topics of regulatory compliance, information security and intellectual property protection, Ed has held senior executive-level roles in various start-up and public software companies including IONA Technologies, Rational Software and SQA, Inc. He serves as an advisor to early-stage software companies including Proofspace and Braintree Technology. Ed is a graduate of Bentley College in Waltham, MA.

About Liquid Machines

Liquid Machines is the leading provider of Enterprise Rights Management (ERM) solutions that prevent the misuse, modification, loss or theft of intellectual property and sensitive information. By applying access and usage controls with the data, electronic information is persistently protected while at rest, in transit and in use -- empowering employees to securely collaborate and work with native file formats and applications. Liquid Machines enables global companies in the financial services, government, manufacturing, retail and healthcare industries to protect intellectual property regardless of where it goes, generating robust access and usage reports that demonstrate compliance with privacy and industry regulations. For more information on the company and its vision for The Freedom of Security™, please visit www.liquidmachines.com.

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