Liquid Nutrition Group Inc.

Liquid Nutrition Group Inc.

June 21, 2011 08:38 ET

Liquid Nutrition Group Retains Advent Management Inc. as Strategic Advisor for Financial Communications

MONTREAL, QUEBEC--(Marketwire - June 21, 2011) -

Attention: News, Business, Finance, Investor Relations

Liquid Nutrition Group Inc. (TSX VENTURE:LQD) today announces that it has retained the services of Advent Management Inc. to act as strategic advisor to assist the company in the design and execution of its financial communications strategy, including investor relations.

"Our recent listing on the TSX Venture Exchange, combined with our aggressive global expansion plans, requires strong, strategic partners to help meet Liquid Nutrition's goal of providing a standard of excellence our stakeholders have come to expect," said Glenn Young, president, Liquid Nutrition Group Inc. "We partnered with Advent because of their passion, deep understanding of our business and reputation for corporate transparency. We need to manage our regulatory obligations and continuous disclosure with the same level of commitment and desire that our professional athletes have adopted so they stay on top of their game. This will be achieved though clear, transparent, ongoing and proactive communication methods. Advent will assist us in making certain that these standards of excellence, integrity and commitment are established and maintained through each phase of our plan."

Liquid Nutrition recently announced its strategic growth plans that include: global expansion and franchise opportunities; the development of "Team Liquid" – a hand-picked team of athletes & experts that will lead the charge in generating awareness about healthy, balanced living; and new product development.

Sylvain Archambault, president, Advent Management Inc. remarked, "We are extremely pleased and honoured to have been selected. We believe Liquid Nutrition is an enterprise with great potential due to its business model, financial and strategic partners and its highly regarded executive team."

Liquid Nutrition Group Inc. retained Advent Management Inc. for a 12-month period; for services rendered, Liquid Nutrition will pay a monthly fee of $3,500 CAD. Additionally, Advent Management Inc. will receive the option to purchase 20,000 common shares of LQD.V at a price of $1.00 CAD per share.

"Liquid Nutrition's philosophy of healthy, active living is one that I share personally. I believe this approach, coupled with its strong business model driven by proven and successful entrepreneurs provide all the necessary ingredients to be a very promising venture," added Archambault.

About Liquid Nutrition

Liquid Nutrition Group Inc. ("LNGI") (TSX VENTURE:LQD) is an international functional beverage, food, vitamin and supplement store franchisor, headquartered in Montreal, Québec. LNGI is committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of seven stores located in Montreal, with franchise expansion opportunities throughout Canada and the United States, as well as license opportunities internationally.

About Team Liquid

Comprised of pro-athletes and experts in the world of fitness and nutrition, members of Team Liquid were hand-selected based on their personal and professional beliefs in healthy, active living. The Team Liquid roster includes: Two-time NBA MVP Steve Nash, All-Star MLB player Russell Martin, NFL quarterback Matt Ryan, LPGA Champion Suzann Pettersen, Olympic Gold Medalist & World Snowboarding Champion Torah Bright, training and conditioning coach Chris Carmichael and sports nutritionist Elaine Hastings.

For store locations, business opportunities or more information visit

About Advent

Advent Management Inc. is a consulting firm that provides strategic counsel to public and private companies. With more than 20 years experience, Sylvain Archambault, President of Advent Management, understands the complexity of capital markets and the mechanics of the public process. Advent's expertise includes industry regulations and requirements, as well as a deep understanding of the roles and expectations of the team involved. Advent's main objective is to maximize a company's potential by becoming an extension and additional resource to a company's internal executive team. Advent's role as strategic advisors, spokespeople and/or liaison among targeted professionals, is designed to offer its clients a key resource, thus allowing the client to remain focused on important tasks and therefore enhancing its overall corporate efficiency.

Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties, including, without limitation, the date on which the common shares of LNGI begin trading on the TSX.V, the addition of other athletes/celebrities as sponsorship partners of LNGI and the expansion of LNGI in various marketplaces. Actual results may differ materially as a result of both unknown and known risk factors, including, without limitation, the impact of general economic conditions in Canada, the United States and overseas, industry conditions, loss of markets,inability to access sufficient capital from internal and external sources, inability of the franchisees to achieve profitability, increased competition, the price, availability and quality of raw materials, changes in laws and regulations (including the adoption of new laws and regulations concerning franchising or employment), the lack of availability of qualified personnel or management, dependence on key athletes, the seasonality of the business, fluctuations in foreign exchange or interest rates and stock market volatility. Except as required pursuant to applicable securities legislation, Liquid Nutrition Group Inc. (LNGI) will not update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect financial results is included in the documents filed from time to time with the Canadian securities regulatory authorities by LNGI.

This release does not constitute an offer for sale of securities in the United States.

Neither the TSX Venture nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture) accepts responsibility for the adequacy or accuracy of this release.

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