SOURCE: Liquid Salvation

April 30, 2007 17:28 ET

Liquid Salvation Ultra Hydrating Water Goes Global at 2007 U.S. Food Export Showcase

LAKE TAHOE, NV -- (MARKET WIRE) -- April 30, 2007 -- Liquid Salvation, Inc., the company known for their bottled water in a flask and an irreverent attitude, is exhibiting its newest product, Liquid Salvation Ultra Hydrating Water, at this year's Food Export Showcase (May 6 - 8 in Chicago's McCormick Place, booth #8516). Top-level buyers from over 100 countries representing supermarkets, distributors, importers, institutional programs, and specialty stores will attend the three-day event in search of top-quality American products to bolster their product mix.

Company founder and president, Chris 'Reverend' Warner, says, "We've created a unique, Americana brand unlike any other on the market today in terms of quality, image and design -- with the added convenience of a package that fits in your pocket."

Liquid Salvation, Inc. introduced its first natural spring water in a flask two years ago in response to a booming but otherwise drab bottled-water market. Although sold primarily through traditional beverage channels, Liquid Salvation has also been a big hit in nightclubs and ski resorts, as well as at music festivals and sporting events. The company uses a patented, electrolyzed process that de-ionizes purified water and breaks down the surface tension of the water molecules for optimal hydration.

Inspired by a WWII pilot's flask, the Liquid Salvation brand also features its "Salvation Sally" pinup logo in both 'she-devil' and 'angel' labels that help serve as a colorful reminder to hydrate regardless of the season or environment.

"Liquid Salvation Ultra Hydrating Water is a year-round product -- not just when it's hot outside," adds Warner. "And regardless of whether you're staying hydrated in a nightclub or hitting the slopes, it's also a 'hip' non-alcoholic alternative."

For more information on Liquid Salvation or on becoming a distributor, go to www.liquidsalvation.com, or call 800-630-9551.

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