SOURCE: Liquid Salvation

September 12, 2007 14:56 ET

Liquid Salvation Ultra Hydrating Water Goes Hollywood

LAKE TAHOE, NV--(Marketwire - September 12, 2007) - Celebrities at the Fox Emmy® party at Spago on September 16 will wet their whistles with Liquid Salvation Ultra Hydrating Water. Known for its rock-and-roll attitude and distinctive flask packaging, the brand features a highly purified drinking water that's electrolyzed for maximum hydration. Lake Tahoe-based Liquid Salvation, Inc. also targets high-profile events to promote recycling awareness with its battle cry, "Don't be a MORON, recycle!"

"Being selected by Mindy Weiss (event planner) for this party is an honor. This is a great platform to send a message loud and clear that we all have a social responsibility to help clean up the planet," said company founder and president, Chris 'Reverend' Warner. In recent months, the bottled water industry has been under attack by some environmental groups calling for the ban of bottled water because the plastic containers often end up in land fills. "Obviously, banning bottles or containers is both fascist and unrealistic for consumers on the go, so instead we feel supporting and encouraging recycling efforts will have a much greater impact for reducing waste," Warner added.

Liquid Salvation is currently sold primarily through traditional beverage channels, but has also been a big hit in nightclubs and ski resorts, as well as at music festivals and sporting events. Inspired by a WWII pilot's flask, the Liquid Salvation brand also features its 1940s-era "Salvation Sally" pinup logo in both 'she-devil' and 'angel' labels that help serve as a portable reminder to hydrate. "We've created a brand unlike any other on the market in terms of quality, image and design -- with the added convenience of a package that fits in your pocket," says Warner.

For more information on Liquid Salvation or how to become a distributor, visit www.liquidsalvation.com or call 800-630-9551.

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