SOURCE: Liquid Shade, Inc.

Liquid Shade, Inc.

July 22, 2009 09:20 ET

Liquid Shade Portable Misting Station Delivers Relief to Even the Most Remote Areas

Camping, Boating, Fishing Enthusiasts Can Beat the Heat in the Great Outdoors

SANTA CLARA, CA--(Marketwire - July 22, 2009) - Campers, boaters and fishermen have a new ally to sustain a cool, comfortable and relaxed environment even in the great outdoors with Liquid Shade's Portable Misting Station.

Millions of people will participate this year in three of the largest outdoor activities: Camping, boating and fishing. In addition to bug spray, hats, sunscreen and bottled water, outdoor enthusiasts can now roll along in cool comfort when they bring along Liquid Shade's innovative new product.

The Portable Misting Station is a self-contained battery operated cooling system that provides instant relief for heat-stressed individuals by lowering ambient temperature up to 30° Fahrenheit. It refreshes and energizes up to eight people within a 10-foot radius of the unit. A rechargeable battery operates the unit continuously up to 10 hours and the rugged, durable self-contained unit is easily transported across most terrain with its durable solid plastic wheels. A 2.9-gallon reservoir refills with water from any source including lakes, rivers, and streams.

Liquid Shade's Portable Misting Station is available at leading North American retail outlets at a cost of $399.95.

According to the U.S. Travel Association quoting the Adventure Travel Report, "Camping is the number one outdoor vacation activity in America. One third of U.S. adults say they have gone on a camping vacation in the past five years. Camping vacationers tend to be married with children at home. The average age of travelers who go camping is 37 and their median household income is $43,000. People who go camping also tend to enjoy hiking, biking, and canoeing. (Source: Adventure Travel Report.)"

The Domestic Travel Report claims that high among the top outdoor recreational activities for U.S. travelers taking leisure trips within the U.S is visiting national or state parks. One in four (23%) leisure person-trips includes some form of outdoor recreation and/or a visit to a national or state park. Outdoor trips are also likely to be taken by car (76%) and one in six (17%) outdoor trips includes camping in an RV or tent. (Source: Domestic Travel Market Report, 2003 Edition) The US Fish and Wildlife Service 2009 National Fishing License Report notes nearly 37 million total licenses were issued including tags, stamps, and permits.

According to Co-founder Edic Sliva, "We have successfully deployed the unit from RV campers and trailers, inside State and National Park Campgrounds, on bass boats, pontoons, and boat docks. The unit can adapt to many outdoor environments and deliver cooling comfort to our customers even when they are away from home."

Liquid Shade, Inc.: Santa Clara, CA-based Liquid Shade ( began operations in 2007 and delivers well engineered, cost effective cooling products and accessories based upon proven misting concepts. Liquid Shade does not provide protection from the sun and the damage the sun can cause. General precautions and the use of sunscreen for exposure to the sun are recommended. Liquid Shade, Inc. is not liable for any direct or indirect claim, loss, or damage resulting from use of the Liquid Shade misting products. Liquid Shade is not intended to replace the services of a physician and is not a substitute for professional medical advice and treatment. You should consult a physician in all matters relating to your health. Press inquiries are coordinated online at

Contact Information

  • Contact Information/Location
    Liquid Shade, Inc.
    2050 De La Cruz Boulevard
    Santa Clara, CA 95050

    Lisa Tollner
    Email Contact
    Bob Citelli
    Email Contact
    408 399 9771